Senior Manager, Marketing

Short Description

Bowman has an opportunity for a Senior Manager, Marketing to join our team remotely.

At Bowman, we believe in creating opportunities for aspiring people to thrive and achieve ambitious goals. That’s why a career at Bowman is more than a job. It is an opportunity to be part of a diverse and engaged community of professionals, to be treated as a respected and valued member of a motivated team and to be empowered to do exceptional work that advances the best interest of everyone involved.

We recognize the importance of creating a work environment that is both rewarding to our employees and supportive of our unwavering commitment to provide unparalleled service to our clients.

Leads regional marketing efforts by managing a team of professionals who develop high-quality proposals and collateral that support business development and sales initiatives. This role ensures alignment with brand standards, streamlines marketing processes and drives strategies that support both local market needs and firmwide objectives.

• Provides day-to-day leadership, coaching and operational oversight to a regional team of marketing team leads and specialists.

• Operates as a mid-level management role with supervisory responsibilities. Collaborates with senior marketing and regional leadership to shape marketing strategy while maintaining responsibility for team performance, talent development and tactical execution.

• Lead and develop marketing specialists and team leads across multiple regions, ensuring consistent execution, quality standards and alignment with business priorities.
• Serve as senior marketing advisor to operations, business development and technical leaders on strategic pursuits and growth initiatives.
• Direct staff assignments, workload distribution and capacity planning across assigned regions to support pursuit demands and operational objectives.
• Provide coaching, mentoring and performance management for team leads and direct reports, supporting career development, employee engagement and leadership growth.
• Partner with Marketing Managers and Regional Marketing Managers to align staffing resources, pursuit priorities and marketing strategies across regions.
• Lead pursuit strategy development for high-value opportunities by facilitating go/no-go discussions, pursuit planning sessions, win theme development, competitive positioning efforts and interview preparation activities in partnership with operations and business development leadership.
• Oversee quality assurance of proposals, qualifications, presentations and marketing collateral to ensure alignment with brand standards and pursuit objectives.
• Monitor pursuit performance, win/loss trends and marketing effectiveness metrics to identify opportunities for continuous improvement and increased competitiveness.
• Lead development and maintenance of strategic content libraries, market-specific messaging and reusable marketing assets.
• Drive adoption of marketing technologies, CRM standards and process improvements that improve consistency, efficiency and pursuit effectiveness across assigned teams.
• Lead development of pursuit strategies, win themes, competitive positioning and interview preparation for high-priority opportunities.
• Support recruiting, hiring and onboarding of marketing staff while helping build a high-performing and collaborative team culture.
• Collaborate with Marketing Managers and the marketing department leadership to support firmwide initiatives, strategic planning and organizational priorities.
• Assist in leading training programs and facilitate knowledge sharing, pursuit best practices and peer development initiatives that strengthen…