Senior Field Marketing Manager

Senior Field Marketing Manager

At Pomeroy, we do much more than simply support business technology; we transform how people experience work in the changing global landscape. As a leader in digital workplace solutions, Pomeroy partners with forward-thinking organizations to design, implement, and manage the modern workplace environment built on a foundation of productivity, innovation, and seamless user experiences.

We are looking for a bold, strategic, and execution-focused Senior Field Marketing Manager to be the driving force behind regional demand generation and pipeline acceleration. In this role, you will act as the key marketing partner for Sales, crafting high-impact programs that spark engagement, build relationships, and turn opportunities into revenue. You will own the field marketing strategy across regions, blending creativity with data to deliver measurable business outcomes.

From executive events to precision-targeted ABM campaigns, your work will directly influence growth and position Pomeroy as a trusted leader in workplace transformation.

Drive Demand & Create Experiences

• Design and execute high-impact field marketing programs, executive round tables, summits, industry events, partner initiatives, and targeted outreach campaigns.
• Own and optimize the regional marketing calendar, ensuring every initiative increases pipeline and achieves revenue goals.
• Build integrated campaigns across digital, content, and in‑person channels to engage and convert high‑value accounts.
• Lead standout events such as national sales meetings, executive summits, and client experiences.
• Analyze performance, track pipeline influence, and continuously refine programs for impact.

Partner with Sales to Win

• Act as the go‑to marketing strategist for regional Sales and Channel teams.
• Develop and execute account‑based marketing (ABM) strategies targeting key decision‑makers such as C‑suite and CTOs.
• Support active deals with tailored content, engagement, and personalized marketing assets.
• Collaborate with partners and channel teams to co‑create campaigns.
• Contribute to RFP responses with compelling narratives that elevate Pomeroy’s differentiation.

Bring Messaging to Life

• Translate core brand messaging into compelling, audience‑specific campaigns that resonate regionally.
• Collaborate on vertical‑specific content across industries such as healthcare, retail, manufacturing, and financial services.
• Ensure every touchpoint—from events to campaigns—reflects a consistent, powerful brand voice.

Own Performance & Insights

• Track and manage campaign performance using tools such as Hub Spot and Salesforce.
• Deliver clear, actionable reporting on pipeline contribution, ROI, and marketing effectiveness.
• Use intent data and sales intelligence tools (e.g., Zoom Info) to sharpen targeting and prioritize opportunities.

Required

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 8+ years of B2B marketing experience.
• Experience in field marketing, demand generation, or account‑based marketing.
• Proven success driving pipeline and revenue impact.
• Experience in IT services, SaaS, cloud, or technology‑driven environments.
• Strong ABM expertise and deep collaboration with Sales teams.
• Proficiency in Hub Spot (or similar) and Salesforce.
• Exceptional project management skills and ability to juggle multiple initiatives.
• Willingness to travel.

Preferred

• Experience marketing to IT leadership in mid‑market and enterprise accounts.
• Familiarity with intent data and sales intelligence platforms such as Zoom Info, 6sense, or Bombora.
• Background in high‑growth or private‑equity‑backed environments.
• Experience with partner and channel co‑marketing strategies.
• Exposure to RFP processes or proposal development in tech services.

We are looking for someone to build an opportunity. This is a chance to influence strategy, shape growth, and create connections with customers and partners. You will have a seat at the table and a voice in strategy. If you’re ready to turn ideas into impact and have revenue‑filled campaigns, Pomeroy is ready to speak with you.