Director, Paid Media Planning

• Develop integrated, multi-channel paid media strategies and plans aligned to client business, marketing and communications objectives
• Recommend channels, audiences, investment levels, flighting and media partners based on client goals, research and available data
• Own media recommendations with clients and serve as the main point of client contact for paid media strategy and execution
• Plan across digital media platforms, traditional channels and endemic or trade media environments
• Present media strategies, plans, performance insights and optimization recommendations to internal teams and client stakeholders
• Partner with internal colleagues and external media partners to support accurate and effective implementation of approved plans
• Guide the evolution of media planning processes, tools and best practices within the agency
• Use campaign results, audience data and market developments to refine recommendations and inform future planning
• Stay current on paid media platforms, capabilities, privacy considerations, audience behaviors and industry practices
• Explore practical applications of AI and automation in media research, planning, analysis and workflow development
• Provide coaching, feedback and subject-matter guidance to colleagues
• Adapt plans and priorities as client needs evolve while maintaining strategic rigor

• 7–10 years of media planning experience, preferably within an agency or another fast-paced, client-focused environment
• Demonstrated experience developing multi-channel paid media strategies and translating them into actionable plans
• Strong experience developing strategic paid media plans across digital and traditional channels, including paid social, paid search, programmatic, and endemic media
• Experience planning media with endemic, industry-specific and trade media partners
• Strong strategic point of view and ability to translate client business objectives and audience insights into channel, audience and investment recommendations
• Practical understanding of paid media platforms and how planning decisions influence execution and performance
• Confidence presenting media strategies and recommendations to internal teams and client stakeholders
• Strong cross-functional collaboration skills
• Ability to manage multiple accounts and priorities while maintaining strategic clarity, attention to detail and high-quality output
• Success overseeing teams and elevating strategic thinking
• Curiosity, sound judgment and willingness to test new approaches and continually improve
• Strong written, verbal and presentation skills
• Proven experience managing meaningful media investments and making informed budget allocation recommendations
• Experience working directly within digital platforms and endemic, trade or industry-specific media partners
• Experience working in healthcare or other regulated industries is a plus

Demonstrates expertise in developing and executing multi-channel paid media strategies, with a strong focus on digital and traditional channels. Proven ability to manage client relationships, optimize media plans, and lead cross-functional teams while adapting to evolving client needs.

• Media Planning Experience
• Multi-Channel Paid Media Strategies
• Digital Media Platforms
• Client Relationship Management
• Cross-Functional Collaboration

• Paid Media Strategy Development
• Budget Allocation Recommendations
• Audience Insights Analysis
• Programmatic Media Planning
• Paid Social and Paid Search
• Endemic Media Partnerships
• Campaign Performance Optimization
• Media Investment Management
• Strategic Planning
• Data-Driven Decision Making

• Strong Presentation Skills
• Attention to Detail
• Curiosity and Sound Judgment
• Coaching and Feedback
• Adaptability

• Healthcare Media Planning
• Regulated Industries
• Client-Focused Environment
• Media Research
• AI and Automation in Media