Vice President, Growth Marketing

United States

Full time

R

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description

Summary:

Rocket Software is seeking a Vice President of Growth Marketing to lead the company’s global growth marketing organization.

This is a highly strategic, commercially focused and AI-forward leadership role responsible for setting Rocket’s growth marketing direction and mobilizing the organization around the highest-value growth opportunities.

The Vice President will lead a large, global, multidisciplinary team through strong functional leaders, establish priorities and accountability, and ensure the organization operates as an integrated partner to Sales, Solutions and Customer Marketing, Product, and the executive team..

The successful candidate will bring a sophisticated understanding of how enterprise software is bought and sold. They will provide strategic direction to the ABM leader and align functional leaders across Marketing, Sales, and Product around priority buyers, personas, accounts, and coordinated go-to-market action.

This leader will serve as a senior strategic partner to Sales, Revenue Operations, Product, Customer Success, regional marketing teams, the executive team, and channel and technology partners. They will sponsor and lead high-priority cross-functional initiatives that increase pipeline, accelerate opportunities, support expansion, and grow direct and partner-influenced bookings and revenue.

• Set Rocket Software’s global growth marketing strategy and hold the organization accountable for measurable pipeline, bookings, expansion, and revenue outcomes.

• Lead a large, global organization spanning account-based marketing, insights, analytics, performance, and marketing technology,leveraging experienced functional leaders.

• Set enterprise priorities, provide strategic guidance to functional leaders, and focus resources on the highest-value growth opportunities.

• Oversee an integrated growth operating model with clear goals, decision rights, accountability, and performance measures tied to commercial outcomes.

• Advise the executive team on market opportunities, buyer behavior, growth investments, go-to-market priorities, and performance.

• Develop, empower, and hold accountable strong functional leaders, while building a collaborative global organization with shared commercial accountability.

• Position Growth Marketing as a core part of Rocket’s revenue engine, partnering across the organization to activate repeatable go-to-market plays that drive bookings.

• Partner with the global ABM leader to set ABM and go-to-market direction, define repeatable motions for deal acceleration, and connect account-based programs to Rocket’s growth agenda.

• Partner with the ABM leader and the leader of Solutions and Customer Marketing on ideal customer profile (ICP), segmentation, and persona development, and on the activation of priority growth plays with Sales and Product.

• Ensure ABM strategy is grounded in account potential, buyer needs, relationship intelligence, engagement signals, and commercial priorities.

• Bring a clear, integrated view of what is driving growth to Marketing, Sales, and the executive team, and recommend how to optimize strategy, investment, and execution.

• Use performance, buyer, and account insights to identify opportunities, diagnose gaps, and guide how Marketing and Sales improve pipeline creation, opportunity progression, and expansion.

• Build trusted relationships across Sales, Marketing, Product, and the executive team through shared planning, transparent performance discussions, and accountability.

• Sponsor high-priority cross-functional…