KC – Estate Sale Advertising Coordinator

Location: Kansas City, Missouri

Work Arrangement: Full-time, on-site

Pay Range: $22–$27 per hour, depending on relevant experience, digital fluency, analytical ability, and demonstrated proficiency with AI tools

Reports to: Company President

Works closely with: GMs, Team Captains, Photographers, Photo Editors, and Office Team Members

At Brown Button Estate Sales, strong advertising helps more shoppers discover our online sales, register to bid, and remain engaged through closing.

• Coordinate the online presentation of estate sales across multiple markets
• Create clear, compelling, and accurate sale titles and descriptions
• Select banner images, featured images, and other photography that best represents each sale
• Upload photos, descriptions, sale details, and promotional content to the appropriate platforms
• Review online sales for accuracy, clarity, formatting, visual quality, and completeness
• Present each sale in its best light without exaggerating or creating misleading expectations
• Publish sales as early as practical and update them as stronger photos or additional information become available
• Coordinate with GMs/Team Captains when additional photos, context, item details, or clarification are needed

• Build and send promotional emails for upcoming and active online sales
• Follow and improve the email rhythm used to promote each sale
• Maintain consistent email templates, formatting, links, and branding
• Write and test subject lines, preview text, headlines, featured content, and calls to action
• Segment shopper lists when useful for a particular market or sale
• Review open rates, click rates, registrations, and other available performance data
• Run practical A/B tests and use the results to improve future emails
• Help grow the company’s email list into an increasingly valuable shopper‑engagement asset

• Publish and maintain sale listings on platforms such as , Estate Sales.org, Google Business Profile, and other relevant outlets
• Ensure listing information, photography, links, and sale details remain accurate across platforms
• Evaluate whether each platform is producing enough value to justify its cost and administrative effort
• Research new listing sites, advertising outlets, and shopper‑discovery channels
• Recommend changes based on registration activity, bidder quality, cost, effort, and market‑specific performance
• Track platform performance where reliable data is available

Paid Google advertising is not currently part of this role unless separately assigned.

• Coordinate social media content that promotes upcoming and active online sales
• Create repeatable systems for sale‑opening posts, closing reminders, featured items, stories, reels, and short‑form video
• Identify sale items, collections, or stories that shoppers are likely to find useful, entertaining, or interesting
• Write captions and calls to action that encourage people to view the sale and register
• Schedule and publish content across Facebook, Instagram, and other assigned platforms
• Test post formats, timing, featured content, audience targeting, and boosted‑post strategies
• Track engagement and registration‑related performance where measurable
• Help Brown Button become an industry leader in promoting online estate sales through social media

This role is focused on attracting and engaging shoppers for our online sales. It is not responsible for seller lead generation, client acquisition or broader corporate campaigns unless separately assigned.

• Coordinate the workflow and performance of the photo‑editing team
• Ensure photos are edited, reviewed, uploaded, and available on…