Regional Healthcare Community Liaison, Marketing and Business Development

Regional Healthcare Community Liaison, Marketing and Business Development

Sweetwater Care is seeking an experienced Regional Healthcare Community Liaison, Marketing and Business Development to support strategic referral relationships, census growth, and market development across our Skilled Nursing Facilities in the Kansas region.

We are looking for a relationship-driven healthcare business development professional with experience in post-acute care, strategic account management, and team mentorship to fill this exciting opportunity. As a key member of our regional team, you will develop and maintain high-level relationships with hospitals, health systems, physicians, case managers, and community referral sources across the Kansas region.

• Regional Strategic Relationship Development
  :
  Develop and maintain high-level relationships with hospitals, health systems, physicians, case managers, and community referral sources across the Kansas region

• Census Growth & Market Development
  :
  Support facilities in driving skilled nursing census growth through strategic referral development, identify opportunities to expand market share and strengthen preferred provider relationships, analyze referral trends, and collaborate with facility leadership and admissions teams to implement market growth strategies

• Regional Liaison Mentorship & Coaching
  :
  Provide ongoing mentorship, coaching, and professional development for Patient Care Liaisons, conduct ride-a longs and field visits to support relationship development and provide real-time coaching, and partner with regional leadership to strengthen business development strategy and performance consistency

• Admissions & Clinical Collaboration
  :
  Work closely with Clinical Leadership, and Facility Administrators, facilitate communication between hospital discharge planners and facility teams, and promote awareness of clinical capabilities, specialty programs, and quality outcomes

• Market Intelligence & Reporting
  :
  Provide insights to regional leadership regarding growth opportunities and challenges, utilize CRM systems to track outreach activities, referral sources, and strategic accounts

• Required
  : 3+ years of healthcare business development experience, experience in Skilled Nursing, Post-Acute Care, or Healthcare Services, demonstrated success in new business development and relationship management, experience supporting strategic referral accounts and hospital partnerships, ability to mentor, coach, and develop business development staff, strong communication, relationship-building, and presentation skills, ability to travel frequently throughout the Kansas region, and a valid driver's license

• Preferred
  :
  Experience working directly with hospital discharge planners and case management teams, knowledge of Medicare, managed care, and post-acute referral processes, experience conducting ride-a longs or field coaching with liaison teams, and familiarity with CRM and referral management systems

• Strategic Relationship Development
• Census Growth Strategy
• Healthcare Business Development
• Regional Account Management
• Leadership, Coaching & Mentorship
• Collaboration with Clinical and Operations Teams

• Opportunity to influence regional growth and patient access to post-acute care
• Ability to mentor and develop business development professionals
• Collaborative partnership with facility leadership and clinical teams
• Competitive compensation and benefits package