Customer Marketing Analyst

Position: Customer Marketing Analyst at American Express
Elevate customer engagement at American Express as a Customer Marketing Analyst, specializing in retention and servicing. Focus on long-term loyalty and enhance Card member experiences through strategic analysis and collaboration.

In this role, you'll manage marketing initiatives related to customer retention while working closely with Global Servicing and compliance teams. You will be responsible for analyzing both quantitative and qualitative data, which will guide profitable strategy development, thereby driving better targeting and engagement with Card members. Present your findings to internal teams to influence key decisions.

Key Responsibilities:

• Manage retention strategies and monitor effectiveness

• Enhance customer communication strategies

• Develop and recommend targeting strategies based on data

• Measure and analyze success initiatives

• Compile and analyze monthly performance reports

Requirements:

• Degree in Business or Marketing or relevant experience

• Strong analytical skills and results-focused approach

• Excellent relationship-building abilities

• Highly organized with effective multitasking skills

• Proficient in MS Office (especially Excel)

Utilize your analytical strengths to foster customer loyalty in a dynamic marketing environment at American Express.
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