Senior Product Manager, Activation

An Important Note about Wayfair's In-Office:
Please note that this is a hybrid role based in Seattle, WA and will require you to work in the office on Tuesdays, Wednesdays, and Thursdays.

Customer Technology at Wayfair is responsible for creating seamless, inspiring, and high-converting shopping experiences across our app and web platforms. As the Senior Product Manager, Activation, you will own critical upper-funnel customer journeys, including our Homepage and our top marketing landing experiences, representing over 50% of Wayfair’s landing sessions. You’ll help engage and route millions of customers with the goal of efficiently converting new and returning traffic into engaged, purchasing customers through compelling discovery and personalized content.

In this role, you will serve as an individual contributor with senior-level scope and influence. You will define the vision, strategy, and roadmap for how we leverage our top traffic entry points across platforms to drive inspiration, product discovery, and engagement, partnering closely with Marketing, Recommendations, Content Platforms, and Merchandising/Category business teams to deliver engaging, scalable experiences that balance customer delight and business outcomes.

We’re also thinking ahead. As AI increasingly shapes how customers shop—through agents, assistants, and smarter interfaces—upper-funnel surfaces will need to evolve. We want someone who’s paying attention to that horizon, not just optimizing for today.

• Own the end-to-end product strategy and roadmap for upper-funnel experiences across Homepage and key marketing landing experiences on both app and web, ensuring they efficiently convert traffic into engaged, high-intent shoppers.
• Develop a deep understanding of customer behaviors, needs, and motivations in early-browse and repeat journeys, using qualitative insights and quantitative data to identify opportunities and prioritize bets.
• Define clear problem statements, success metrics, and hypotheses for your domain, and lead the team in executing against them through iterative development and experimentation.
• Partner closely with engineering, design, analytics, Discovery/Recs, Content Platforms, and other cross-functional stakeholders to discover, refine, and deliver impactful features and optimizations that improve engagement, conversion and marketing spend efficiency across landing surfaces.
• Lead discovery and ideation for new customer experiences that improve content relevance, navigation, personalization, and deal presentation at the top of the funnel. Simultaneously, help our recognized repeat users pick up where they left off and complete their purchase.
• Translate complex problems and opportunities into simple, actionable product requirements and user stories, maintaining a clear, prioritized backlog for your domain.
• Drive alignment with senior stakeholders through clear communication of strategy, trade-offs, and performance, using data and customer insight to influence decisions.
• Establish and track key performance indicators (e.g., click-through, engagement depth, add-to-cart rate, conversion, revenue) and continuously optimize experiences to meet or exceed targets.
• Ensure high-quality execution by proactively managing dependencies, risks, and timelines, and by providing clear context and direction to your cross-functional partners.
• Champion best practices in experimentation, measurement, and learning to inform future roadmap decisions.

• 7+ years of product management experience building and optimizing consumer-facing digital products, with increasing levels of scope and ownership.
• Demonstrated success owning a customer journey or surface that directly impacts traffic conversion, customer engagement, or revenue in a web and/or app environment.
• Strong customer empathy and a track record of turning user insights and data into impactful product experiences, especially in discovery, browse, and shopping journeys.
• Ability to break down ambiguous, complex problems into clear product strategies, prioritize ruthlessly, and execute iteratively.
• Experience working with cross-functional teams…