Brand Governance Lead at Phoenix

Lead brand governance at Phoenix, Canada’s leading telehealth platform, ensuring cohesive brand experiences and creative excellence. Drive brand strategy while being a crucial partner across the organization.

In this influential role, you will guide Phoenix's narrative and oversee brand positioning while maintaining quality standards. Your leadership will facilitate alignment among teams and ensure that all messaging resonates with patients across various channels. Work closely with the CMO to elevate brand presence in the telehealth space.

Key Responsibilities:

• Define and refine Phoenix's brand strategy and value proposition

• Direct messaging frameworks based on audience insights

• Establish quality standards for creative outputs

• Build brand governance guidelines that streamline processes

• Align cross-functional teams around cohesive brand initiatives

Requirements:

• Senior-level brand experience in high-growth environments

• Expertise in creating persona and messaging systems

• Ability to maintain compliance in regulated categories

• Practical leader facilitating strategy execution across teams

• Understanding of Health Canada advertising standards is an asset

Cultivate a strong, differentiating brand at Phoenix that resonates with men’s health audiences across Canada.
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