Description
:Oversee /lead and provide strategic direction to a large team of product management professionals in developing and implementing the Bank's products, services, programs and projects including features, benefits and characteristics that meet customer needs. Responsible for formulating strategy, policy and overall direction of the identified product or suite of products portfolio. Accountable for building a strong talent pipeline within the team.
Key Accountabilities:
Customer:
Oversee product teams/groups and ensure the simple and efficient delivery of products and services to the customer
Provide vision, leadership and strategic guidance in developing and implementing Bank's products, services and programs including features, benefits and characteristics
Develop and implement products/policies and procedures in such a way that it enhances the end to end customer experience (including training, enhancement and irritant reduction) while achieving business objectives
Develop and manage the product development calendar for the team and oversee the successful and seamless execution of deliverables
Build and maintain effective relationships with sales distribution, key internal stakeholders and/or external partners to ensure that customer needs are considered in strategic decisions and in the development of options, solutions and alternatives
Lead business plans leveraging Acquisition and Segments teams to increase new account growth and track P&L impact
Liaise with partners (i.e. Marketing, Phone Channel, Retail) to understand industry and customer trends; analyze challenges and identify areas of opportunity through customer research, focus groups, and external secondary research; facilitate ideation sessions and build necessary business cases for NPD, identifying solutions and building stronger plans for growth
Manage the product development budget of the team. Determine the optimal allocation of overall budget to ensure objectives can be achieved or exceeded
Manage the identification of competitive offerings in the market and their strengths and weaknesses.
Determine the methodology to quantify market analysis to assess product performance including product lifecycle, quality, technical support, marketing programs and sales support
Oversee the creation of product roadmaps to illustrate the vision for the product. Plan product solutions that meet the needs of targeted customers
Partner with marketing and various channels to develop programs to move buyers through the buying process
Direct market research projects and recommend methods for growing existing markets and developing opportunities for customer products and services
Establish an annual business and expense plan for the product / segment, monitor results to plan
Implement and monitor product / segment performance against objectives, recommending enhancements to ensure a consistent customer, brand experience
Shareholder:
Deliver financial results for the product / product suite via operation of all available ‘levers’: pricing, margin, volume etc., create and deliver business cases to achieve strategic business results ( acquisition, retention, customer experience, engagement and market share)
Work closely with key business leaders to develop business plan, ensuring the optimal use of resources and leverage TD’s operating model to maximize efficiency, effectiveness and scale
Conduct ongoing industry and competitive analysis to obtain market insights and ensure Acquisition Teams are kept informed of matters to be competitive and win in the market place
Execute on the annual business plan to deliver results aligned with business strategies
Develop and implement products to drive profitable product growth and increased market share through strategic partnerships with internal/external stakeholders, as well as, industry, and customer insights/foresights expertise
Refine product management strategies through detailed analysis of the P&L, ongoing competitive research and review of marketing/risk management tactics
Participate and collaborate on initiatives with internal and external service providers (IT, operations, legal, compliance, marketing etc.) to…
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