Senior Regional Sales Manager - Ontario

Position Information

Position Title: Senior Regional Sales Manager
- Ontario

Position Type: Regular
- Full-Time

Requisition : 42853

Reporting to the Director of National Field Sales, the Sr. Regional Sales Manager will lead the Ontario field sales team and oversee regional execution across key distributor partners, multi‑unit customers, and independent operators. This role is responsible for building a high‑performing, accountable team that delivers profitable growth, protects and expands market share, strengthens distributor partnerships, and executes against McCain Food service priorities across Ontario.

This person will need to reside within Ontario.

• Lead, coach, and develop the Ontario field sales team to achieve regional sales, volume, margin, and market share objectives
• Manage 10 field sales reps performance through regular coaching, feedback, and development planning while holding individuals accountable to results
• Build and execute regional sales strategies that drive profitable growth across priority customers, distributors, operators, and product categories
• Manage key regional multi‑unit customers while supporting the team on strategic opportunities, competitive conversions, and retention efforts
• Drive strong CRM (Salesforce) discipline to manage opportunities, customer activity, campaigns, and pipeline visibility
• Leverage data, insights, and market intelligence to identify growth opportunities, competitive risks, and regional priorities
• Lead execution of key initiatives including innovation launches, distributor programs, customer campaigns, and retention strategies
• Partner cross‑functionally with marketing, category, revenue management, supply chain, finance, culinary, and customer service teams
• Manage regional trade spend, distributor programs, deductions, and customer agreements with a focus on ROI and accountability
• Support distributor partnerships through joint business planning, training, trade shows, and customer engagement
• Conduct joint customer calls to coach selling skills and support strategic customer conversations
• Ensure delivery against annual budgets, regional targets, and business objectives through disciplined planning and execution

• 7+ years of CPG or food service sales experience with strong knowledge of distributors, independent operators, and regional accounts
• Previous people leadership or sales management experience
• Proven ability to coach, develop, motivate, and hold a sales team accountable to results
• Strong business acumen with the ability to balance volume, margin, trade spend, and customer needs
• Strong analytical skills with the ability to translate data and insights into actionable strategies
• Experience using CRM tools, preferably Salesforce, to manage performance and customer engagement
• Strong communication, presentation, and relationship‑building skills
• Ability to perform under pressure, lead through change, and simplify complex business challenges
• Self‑motivated with the ability to manage a region autonomously while maintaining alignment with leadership
• Valid driver’s license and willingness to travel regularly across Ontario
• Must reside in Ontario

The Sr. Regional Sales Manager leads the Ontario field sales team and serves as the key connector between sales representatives, distributor partners, internal stakeholders, and customers. This role plays a critical leadership function in aligning regional execution with national priorities while driving collaboration, accountability, and high performance across the team.

to learn more about McCain and how we provide opportunities to make an impact that matters.

• Understanding customer needs
• Driving innovation
• Empowering people
• Taking ownership to deliver results

At McCain, you’ll be part of a collaborative, values‑driven organization where your contributions matter. We foster a culture of inclusion, continuous learning, and professional growth, empowering employees to bring their best every day. Our hybrid work approach supports flexibility while ensuring strong connection and engagement across teams,…