Associate Manager, Customer Growth Strategy

We Are

Accenture Song, a new breed of agency that is all about the Experience. For us, customer experience is not an add-on; it is foundational to who we are and how we empower our clients. As the world’s largest, most disruptive agency, we drive lasting growth for clients by helping them design, build, and run meaningful experiences that make people’s lives better, more productive, and more meaningful.

We do this in three ways: by transforming organizations through standout products and services; by building and delivering award-winning campaigns so brands can engage and communicate creatively with customers at scale; and by using our top-notch skills to pilot, integrate, scale, and run the platforms that underpin the world’s greatest experiences. Visit us at:
Accenture Song

• You are a growth strategist, problem solver, storyteller, and hands‑on operator who is energized by helping clients answer hard growth questions.
• You are comfortable working through ambiguity, structuring complex business problems, and identifying, defining, and shaping growth opportunities that clients can act on. These opportunities may include new products, services, business models, propositions, features, customer experiences, or commercial plays.
• You understand that growth can come from many places: pure growth initiatives, core business innovation, adjacent opportunities, disruptive new ideas, or larger transformation programs where platforms, data, AI, commerce, service, product, and operating model investments need to translate into measurable customer and commercial outcomes.
• You bring experience in consulting, strategy, innovation, startups, venture‑building, corporate strategy, customer strategy, or an adjacent field. You are highly comfortable using AI and GenAI tools to improve the speed, quality, and efficiency of your work, and you are curious about how new ways of working can make strategy delivery sharper and more effective.
• You will join Accenture Song Canada’s Customer Growth Strategy team, helping deliver client engagements focused on customer‑led growth, innovation strategy, growth diagnostics, business case development, operating model design, and transformation value realization.

• Support delivery of customer growth strategy engagements, including growth diagnostics, growth acceleration sprints, opportunity assessments, innovation strategy, business cases, operating model design, and transformation value realization work.
• Structure ambiguous client problems into clear workplans, hypotheses, analyses, strategic options, and executive‑ready recommendations.
• Conduct and synthesize market, customer, competitor, industry, behavioral, and digital research to identify growth opportunities, risks, demand shifts, customer needs, and strategic implications.
• Develop growth opportunity maps, value pools, market sizing, segmentation, prioritization frameworks, customer journeys, value propositions, business models, monetization models, and strategic roadmaps.
• Support innovation strategy work, including whitespace identification, new product, service, and business concept development, opportunity validation, product feature alignment, pricing, and growth portfolio prioritization.
• Build business cases for growth opportunities, including value drivers, investment requirements, financial models, risks, assumptions, expected outcomes, and market attractiveness.
• Support market testing and validation of innovation ideas, including competitive assessments, customer demand validation, beachhead go‑to‑market planning, and project viability assessment.
• Support operating model work for organizations looking to organize, govern, fund, and scale growth more effectively.
• Design and support client workshops, stakeholder interviews, executive working sessions, and internal strategy sessions.
• Translate analysis and insight into compelling executive narratives, recommendations, and client‑ready materials.
• Support growth‑related transformation work by connecting platform, data, AI, commerce, service, product, and operating model initiatives to measurable customer and commercial outcomes.
• Work with senior leaders and…