Analyst, Acquisition Optimization

Work Location: Toronto, Ontario, Canada

Hours: 37.5

Line of Business: Business Management, Strategy & Support

Pay Details: $69,700 - $98,400 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience  compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate’s skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

We are seeking a data-driven Analyst to support the optimization of acquisition and campaign-driven activities. This role will focus on analyzing performance, improving efficiency, and enabling more effective execution across customer acquisition initiatives.

Working closely with product, marketing, and analytics teams, the Analyst will help identify performance gaps, generate actionable insights, and support the continuous improvement of acquisition funnels, customer journeys, and budget effectiveness.

• Analyze acquisition funnel performance (e.g., traffic, conversion, drop-off) to identify insights and support recommendations that improve outcomes
• Support tracking and analysis of budgets, cost-per-acquisition, and channel performance to enhance spend efficiency
• Develop and maintain presentations and reporting to provide transparency into performance, timelines, and key metrics
• Identify friction points across onboarding and application journeys and support data-driven improvements with product and channel teams
• Collaborate with cross-functional partners (product, marketing, analytics, operations) to ensure alignment on execution priorities and dependencies
• Support test-and-learn initiatives, including A/B testing and pilot programs, and synthesize results into actionable insights

• 2–5 years of experience in analytics, marketing operations, product analytics, or a related field
• Robust analytical and problem-solving skills with experience interpreting performance data
• Experience with reporting and data visualization tools (Excel, Power BI, Tableau or equivalent)
• Understanding of digital acquisition funnels and key performance metrics (e.g., conversion, CPA)
• Ability to communicate insights clearly and effectively to stakeholders
• Strong collaboration skills with the ability to work across multiple teams

• Currently a self-directed investor with opinions on how to do it
• Data-driven and detail-oriented, with a focus on accuracy and insight generation
• Curious and proactive in identifying opportunities for improvement
• Comfortable working in a fast-paced, cross-functional environment
• Results-oriented, with a focus on continuous improvement and efficiency

Current team capacity is fully absorbed by existing delivery commitments, limiting the ability to address emerging needs in acquisition efficiency, data analysis, and execution optimization. This role provides dedicated support to close these gaps, enabling improved performance outcomes while allowing the broader team to sustain core delivery expectations.