General Manager, Retail Media Solutions

SJC Media is seeking a General Manager, Retail Media Solutions who will drive the effort to build Canada’s leading independent Retail Solutions and Commerce Media business within SJC .

The General Manager, Retail Solutions will lead the creation, commercialization, and expansion of this new business unit. This executive will drive SJC’s transformation from a traditional media organization into a multi-retailer commerce media operator , enabling retailers to monetize first‑party data, ecommerce traffic, and omnichannel shopper audiences.

The GM owns strategy, revenue growth, retailer partnerships, operating model design, and P&L performance .

• Own full P&L for the Retail Solutions business.
• Develop 3‑ and 5‑year growth plans aligned to SJC corporate strategy.
• Deliver aggressive revenue and EBITDA growth targets.
• Establish scalable operating economics across multiple retailer clients.
• Lead annual budgeting, forecasting, and investment planning.

Lead the acquisition of strategic retail partners including:

• Specialty retailers
• Mid‑tier national chains
• Ecommerce‑led retailers lacking internal RMN capability

Responsibilities include:

• Structuring long‑term RMN operating agreements
• Executive relationship management with retail CEOs and CMOs
• Creating win‑win revenue share models
• Driving rapid onboarding of new retailers

Success metric:
Build a federated retail network representing meaningful Canadian RMN market share.

Design and scale SJC’s unified retail media offering:

• First‑party data monetization
• Audience and measurement products
• Cross‑retailer advertising solutions

Ensure standardization across retailers while preserving brand control.

• Create aggregated advertiser demand across retailers
• Develop agency and brand partnerships
• Introduce performance‑based advertising products
• Establish pricing, yield optimization, and monetization strategy

Agencies can ‘buy Canada’ through one SJC commerce network.

Build off of SJC’s structure to create an organizational structure required to operate multiple RMNs simultaneously.

• Retail Partnerships
• Ad Operations
• Data & Analytics
• Retail Client Success
• Product & Technology integration

• Implement scalable retail media technology stacks
• Enable cross‑retailer identity and measurement
• Integrate ecommerce platforms and retailer data
• Develop proprietary audience and insight products

Focus on operator economics, not technology ownership.

Position Retail Solutions as a major enterprise value driver for SJC by:

• Building network effects across retailers
• Supporting M&A, partnerships, and investment opportunities
• Establishing SJC as a national commerce media platform

• 12–15+ years senior leadership experience
• Experience managing complex partnerships with enterprise retailers
• Demonstrated P&L ownership and revenue scaling
• Deep understanding of media agencies and brand advertiser ecosystems

• Retail media network leadership
• Adtech or data monetization businesses
• Marketplace or ecommerce media operators
• Builder mindset – thrives in zero‑to‑one environments
• Commercial dealmaker with executive presence
• Platform thinker (not single‑client operator)
• Strong operator who balances strategy and execution
• Comfortable leading through ambiguity and rapid growth

• Employee & Family Assistance Program (EFAP) and access to online health & wellness resources through Homewood Health.
• Scholarship program available for employees’ children.
• Exclusive employee subscription rates for SJC publications.
• A complimentary 1‑year Toronto Life Insider membership.
• Discounted annual Good Life membership.
• Participation in the Perkopolis Perk Program, offering employee pricing at a wide range of retailers.
• A Workplace Built for Everyone

• Amaze our customers: We put our customers’ evolving needs at the heart of the business and inspire through our ideas, quality and service.
• Be relentlessly curious: We take the initiative to learn, try new things and brainstorm…