Senior Manager, Market Analysis & Strategic Planning

Senior Manager, Market Analysis & Strategic Planning

Bell Media is seeking a highly analytical and strategic Senior Manager, Market Analysis & Strategic Planning to help shape the future of the advertising business. This individual will serve as a key strategic partner to leadership, using market intelligence, quantitative analysis, financial modelling, and commercial insight to identify growth opportunities, inform business planning, and support high‑impact decisions across the advertising media ecosystem.

• Develop fact‑based strategic recommendations to support advertising revenue growth, product innovation, pricing strategy, and long‑range business planning.
• Monitor and analyze trends across advertising media, television, streaming, digital video, programmatic, retail media, ad technology, and audience measurement.
• Assess competitive developments, emerging business models, market shifts, and advertiser demand signals to identify opportunities and risks.
• Lead market sizing, forecasting, scenario planning, and business case development to support strategic decisions and investment priorities.
• Perform advanced financial and quantitative analyses to evaluate revenue opportunities, partnerships, product investments, and commercial initiatives.
• Build forecasting models, ROI analyses, revenue projections, and financial business cases to support planning and prioritization.
• Analyze advertising market performance, pricing trends, inventory dynamics, audience behaviour, customer demand, and revenue drivers.
• Translate complex datasets and market information into clear, executive‑ready recommendations.

• Work cross‑functionally with Revenue Management, Audience Insights, Product, Finance, Programming, and Sales to align strategy with execution.
• Partner with Revenue Management on pricing, yield, inventory, and revenue optimization opportunities.
• Collaborate with Audience Insights and Product teams to evaluate new advertising solutions, data products, and monetization potential.
• Support Finance and Programming teams with business cases, forecasts, and content monetization analysis.
• Partner with Sales leadership to identify market growth opportunities, strengthen client‑facing narratives, and support key commercial initiatives.

• Develop KPI frameworks and reporting approaches to track strategic initiatives and business performance.
• Prepare executive‑level presentations, briefing materials, and recommendations for senior leadership discussions.
• Identify opportunities to improve planning processes, analytical rigour, decision quality, and organizational alignment.
• Act as a strategic connector across teams, helping convert insights into action.

Education

• Business degree required or strongly preferred; related disciplines such as Commerce, Economics, Finance, Statistics, Mathematics, Engineering, or Data Analytics will also be considered.
• MBA, CFA, or equivalent advanced business or finance designation preferred.

Experience

• 7–10+ years of progressively responsible experience in strategy, market analysis, corporate development, management consulting, investment banking, finance, advertising, media, telecommunications, or related analytical roles.
• Experience in the advertising media space is strongly preferred, including exposure to video, digital, streaming, programmatic, audience data, measurement, or ad technology.
• Demonstrated experience building financial models, forecasts, market analyses, business cases, and strategic recommendations.
• Experience working with senior stakeholders and communicating complex analysis in a concise, business‑oriented manner.

• Exceptional analytical, quantitative, and problem‑solving skills, with strong attention to detail.
• Advanced financial modelling, forecasting, scenario analysis, and business case development skills.
• Ability to synthesize large volumes of market, financial, customer, and performance data into actionable insights.
• Strong proficiency in Excel and PowerPoint; experience with data visualization, BI tools, SQL, or analytics platforms is an asset.
• Str…