Associate Product Manager, Content Management

Canadian Tire Corporation is seeking an Associate Product Manager, Content Management to join their team in Toronto, Ontario. This cross-functional role sits at the intersection of technology, marketing, and business operations.

• Partner with the Product Manager, Content Management to support the ongoing evolution of content management platforms and related business capabilities.
• Gather, document, and refine business requirements from stakeholders across multiple functions.
• Support product roadmap initiatives through discovery, testing, validation, implementation planning, and release activities.
• Analyze user feedback, business needs, and operational challenges to identify opportunities for platform improvement.
• Assist in prioritizing enhancements, resolving platform gaps, and supporting continuous improvement initiatives.
• Lead assigned initiatives and work streams from discovery through implementation, coordinating stakeholders and driving progress with limited oversight.
• Coordinate with business, technology, and vendor teams to support successful delivery of platform enhancements.

• Support the administration and governance of Adobe Workfront and AEM Assets, including workflows, metadata, user access, content lifecycle processes, dashboards, custom forms, and platform standards.
• Monitor platform usage, adoption trends, operational issues, and opportunities for optimization.
• Coordinate issue triage and resolution activities with technology teams and external partners.
• Help establish and maintain platform best practices, governance standards, and operating procedures.
• Support quality assurance, testing, and release validation activities for new platform capabilities.
• Help identify opportunities to improve content operations, asset management processes, metadata quality, and workflow efficiency across the content ecosystem.

• Build strong relationships with stakeholders across Marketing, Creative, Content, eCommerce, Technology, and other business teams.
• Facilitate discussions to understand business challenges and translate them into platform requirements or process improvements.
• Lead conversations with stakeholders of varying technical backgrounds, helping drive alignment and informed decision-making.
• Influence outcomes through expertise, collaboration, and trusted partnerships rather than formal authority.

• Support onboarding and enablement activities for new users and teams.
• Coordinate training, documentation, communications, and adoption activities associated with new platform capabilities.
• Partner with change management and business teams to support successful adoption of new processes and functionality.
• Contribute to user guides, best practices, FAQs, and other support materials.

• 5+ years of experience in product management, product operations, platform administration, business process improvement, project delivery, or similar cross-functional roles.
• Experience working with enterprise business platforms and supporting cross-functional stakeholder groups.
• Strong stakeholder management, communication, facilitation, and relationship-building skills.
• Demonstrated ability to influence outcomes and drive progress without direct authority.
• Strong analytical, problem-solving, and critical-thinking skills.
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Experience with Adobe Workfront is an asset.
• Experience with Adobe Experience Manager (AEM) Assets or other Digital Asset Management (DAM) platforms is an asset.
• Familiarity with workflow automation, integrations, or content supply chain concepts is an asset.

Broadband salary range: $64,000 – $106,000. Typical hiring range: $64,000 – $90,000.

5+ years of experience in product management, platform administration, business process improvement, or similar cross-functional roles. Experience with enterprise SaaS platforms and cross-functional stakeholder management. Adobe Workfront and/or AEM Assets experience is an asset.