Strategy Manager, New Concepts

Strategy Manager, New Concepts at Hello Fresh.

As a Strategy Manager for New Concepts at Hello Fresh, you will play a pivotal role in shaping the future of our meal kit offerings. This position is designed for a strategic thinker who can analyze market trends and consumer preferences to identify and develop innovative concepts that align with our brand vision. You will collaborate closely with cross-functional teams to bring these concepts to life, ensuring they resonate with our customers and drive business growth.

This role is based in Toronto, Ontario, and offers a unique opportunity to influence the strategic direction of a leading company in the food delivery industry.

• Location:
  
  Toronto, Ontario, Canada
• Engagement:
  Full-time
• Salary:
  Competitive, commensurate with experience
• Visa:
  Open to candidates requiring work authorization

• Conduct comprehensive market research to identify emerging trends and consumer needs in the meal kit and food delivery sectors.
• Develop and evaluate new product concepts that align with Hello Fresh's mission and customer expectations, ensuring they are both innovative and feasible.
• Collaborate with product development, marketing, and operations teams to create actionable plans for launching new concepts, including timelines, budgets, and resource allocation.
• Analyze the performance of existing products and concepts, using data-driven insights to recommend improvements or pivots as necessary.
• Lead brainstorming sessions and workshops to foster creativity and generate new ideas, encouraging input from diverse team members.
• Prepare and present strategic recommendations to senior leadership, articulating the rationale behind proposed concepts and their potential impact on the business.
• Monitor competitor activities and industry developments to ensure Hello Fresh remains at the forefront of innovation in the meal kit space.
• Build and maintain relationships with external partners, suppliers, and stakeholders to support the development and launch of new concepts.
• Create and maintain a structured framework for evaluating new ideas, ensuring that all concepts undergo rigorous assessment before implementation.
• Work closely with the marketing team to develop go-to-market strategies for new concepts, ensuring alignment with brand messaging and customer engagement initiatives.
• Facilitate cross-departmental collaboration to ensure that all teams are aligned and informed throughout the concept development process.
• Provide mentorship and guidance to junior team members, fostering a culture of innovation and strategic thinking within the team.

• Bachelor's degree in Business Administration, Marketing, or a related field; MBA preferred.
• A minimum of 5 years of experience in strategy, product development, or a related role, preferably within the food or consumer goods industry.
• Proven track record of successfully launching new products or concepts from ideation to market.
• Strong analytical skills with the ability to interpret data and market trends to inform strategic decisions.
• Excellent communication and presentation skills, with the ability to convey complex ideas clearly and persuasively to diverse audiences.
• Experience working in cross-functional teams and managing multiple projects simultaneously in a fast-paced environment.
• Strong problem-solving skills and a proactive approach to identifying opportunities and overcoming challenges.

• Familiarity with the meal kit or food delivery industry, including key players and market dynamics.
• Experience with digital marketing strategies and customer engagement tactics.
• Knowledge of sustainability practices and trends within the food industry.

• Proficiency in data analysis tools such as Excel, Tableau, or similar software.
• Familiarity with project management tools (e.g., Asana, Trello) to track progress and manage timelines.
• Strong understanding of market research methodologies and consumer insights analysis.

• This position is located in Toronto, Ontario, and may require occasional travel for market research or partnership meetings.
• The role may involve flexible working hours to accommodate collaboration with international teams.
• Candidates must be eligible to work in Canada and may require a work visa, depending on their nationality.