Category Development Manager at BIC

Elevate your career as BIC's Category Development Manager in Toronto, CA, fostering category growth through data-driven insights. Lead initiatives that enhance retailer partnerships and consumer understanding while working in a hybrid setting.

As a key player at BIC World, you will drive category development across various channels including food, drug, and mass retail. This role requires five years of experience and a Bachelor’s degree in Business or Marketing. You will harness syndicated data to inform strategic storytelling and optimize assortment to achieve profitable growth.

Key Responsibilities:

• Develop annual category growth strategies for key customers

• Analyze consumer insights to inform marketing strategies

• Conduct performance analysis to identify risks and opportunities

• Manage customer line review process and presentations

• Recommend assortment changes aligned with consumer needs

Requirements:

• Bachelor’s degree in Business, Marketing, or related field

• 5+ years in Category Management and Consumer Insights

• Proficiency in NielsenIQ and Circana data platforms

• Advanced Excel and PowerPoint skills

• Strong presentation development and delivery

Drive data-led decisions and impactful insights to positively influence BIC's market presence.
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