Lead Category Development at BIC

Take the lead as Category Development Manager at BIC in Toronto, CA, driving growth through data-driven decision-making. This hybrid role aims to innovate product strategies and enhance retailer partnerships.

You will be responsible for developing data-backed strategies that connect consumer insights with market trends, directly impacting category performance. With a minimum of five years of experience in category or business development, you will partner with marketing and sales to communicate effective product narratives and insights.

Key Responsibilities:

• Articulate category growth drivers aligned with goals

• Analyze retail data to identify opportunities and risks

• Lead customer line review processes from start to finish

• Provide POG recommendations based on consumer data

• Communicate market trends and performance metrics internally

Requirements:

• Bachelor’s degree in Business, Marketing, or similar field

• 5+ years in Category Management or Consumer Insights

• Proficient with NielsenIQ and Circana analytics

• Strong Excel and PowerPoint abilities

• Proven skills in crafting and presenting insights

Lead transformative category strategies that resonate with BIC's commitment to innovative product development.
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