Senior Director, Product Strategy; AI, Data, Advertising

Company description

Publicis Groupe Canada is the Canadian subsidiary of Publicis Groupe, the second largest communications group in the world and a global leader concentrated within four main activities:
Communication, Media, Data and Technology. Publicis Groupe Canada represents the vision of a set of collaborative and integrated agencies that offer expertise and insightful services to many of the biggest brands in North America.

Canadian brands include:
Publicis Canada (Publicis Canada, Hawkeye, Razorfish, Publicis Health, The Pub Productions , Nurun, Moov AI, Publicis Sports & Entertainment), Publicis Media (Starcom, Spark Foundry, Zenith), Leo Burnett (Leo Burnett Canada, Ove Brand Design, Leo Burnett Design), Saatchi & Saatchi (Saatchi & Saatchi Canada, Synergize, TPM), MSL Canada/North Strategic and Publicis Sapient.

The Senior Director, Product Strategy owns the enterprise vision, business roadmap and market adoption strategy for Connected Solutions (Publicis Groupe’s core AI and data products). This leader connects client business priorities, agency needs and product capabilities, turning complex opportunities into a clear portfolio direction and sequenced roadmap.

Operating as a senior individual contributor and trusted executive advisor, this person shapes strategic decisions across clients, agencies and internal leadership. They establish the narrative, commercial logic and adoption model for Connected Solutions, ensuring that individual client opportunities translate into repeatable products, scalable growth and sustained market relevance.

• Set and champion the long-term product vision for Connected Solutions, aligning AI and data capabilities with client priorities, agency strategy and market opportunity.

• Own the enterprise business roadmap and rollout sequencing for the core agentic solution, while identifying adjacent products and portfolio opportunities that can expand impact and revenue.

• Establish portfolio-level prioritization criteria that balance client demand, feasibility, commercial potential, differentiation and strategic fit.

• Make clear recommendations on where to invest, accelerate, pause or reposition, and build executive alignment around those choices.

• Serve as the senior strategic voice for Connected Solutions in executive forums, client leadership meetings and cross-agency planning discussions.

• Create decision frameworks and governance rhythms that keep business, product, delivery and technology leaders aligned on priorities, risks and expected outcomes.

• Hold the strategic boundary between product vision, tactical product design and technical execution, ensuring accountability without dictating architecture.

• Partner closely with the Product Lead and Delivery and Technology leadership to translate strategic intent into an executable plan.

• Identify and shape growth opportunities across existing and prospective client relationships, connecting product capability to meaningful business value.

• Define positioning, packaging, adoption pathways and service models that enable agencies and account teams to bring Connected Solutions to market consistently.

• Partner with growth and account leaders on pitches, proposals and strategic pursuits, strengthening the commercial story and value proposition.

• Turn high-value client use cases into repeatable offerings that can scale across accounts, markets and agency disciplines.

• Act as a trusted advisor to C-level clients and senior internal executives, helping them understand where AI, data and automation can create measurable value.

• Shape and deliver compelling narratives for pitches, demonstrations, executive presentations and strategic workshops.

• Translate complex product and technical capabilities into clear business choices, outcomes and trade-offs for non-technical audiences.

• Build consensus across clients, agencies, product, technology and delivery teams, especially when priorities compete or strategic pivots are required.

• Define what successful adoption and rollout look like, including client outcomes, adoption signals, repeatable use cases and indicators of commercial scale.

• Develop executive-level measures of product…