Product Manager, Digital Services

For over 50 years, Life Labs has been Canada’s leading provider of laboratory diagnostic information and digital health connectivity systems, enabling patients and healthcare practitioners to diagnose, treat, monitor and prevent disease. We are passionate about empowering healthier Canadians through accessible, accurate, and innovative diagnostic services.

We are committed innovators, operating

Canada'sfirst commercial genetics lab, and the country's largest online patient portal, with more than 8 million Canadians receiving their results online.

More than
112 million laboratory tests come through Life Labs’ laboratories annually, and our team of more than 6,000 passionate, caring, and diverse professionals works together as one to provide high quality testing and results that Canadians can trust.

We know that behind every lab requisition, sample being tested, or investment in technology is an individual and their family counting on us. At Life Labs, you can make a meaningful impact on Canadians’ lives every day.

Our teams are at the heart of everything we do. We are proud to be recognized as one of Canada’s Best Employers, reflecting our deep commitment to our core values of caring, agility, teamwork, and a customer-centered approach. As part of this commitment, Life Labs prioritizes the ongoing development of our diversity, equity, and inclusion (DEI) program to better serve the needs of our diverse workforce and the communities we serve.

We continue to take steps to challenge ourselves to act with courage and integrity, and to create an environment where people can be their true selves.

These values are not just words on a page, they guide our actions and decisions every day and have come to define our team culture.

Job Title: Product Manager, Digital Services

Reports to: Senior Product Manager, Digital Services

Vacancy status: This posting is for an existing position.

Life Labs is seeking an experienced Product Manager to drive the strategy, development, and growth of our digital products and data services. Reporting to the Senior Product Manager, Digital Services, you will own the end-to-end product lifecycle, delivering customer-focused solutions that support Life Labs' business objectives and enhance the digital healthcare experience.

In this role, you will leverage customer insights, market trends, and data-driven decision‑making to identify opportunities, prioritize investments, and deliver innovative products and features. Working closely with cross‑functional business and technical teams, you will lead complex initiatives from concept to launch, balancing customer needs, business goals, and speed-to-market. The ideal candidate is a strategic thinker, strong problem solver, and collaborative leader who thrives in ambiguity and is passionate about building products that create meaningful customer and business value.

• Own the product feature roadmap by identifying user needs, market opportunities, and innovative solutions that enhance the customer experience and differentiate Life Labs.
• Define user personas, map customer journeys, and use data‑driven insights to prioritize and deliver impactful features.
• Partner with cross‑functional teams including Design, Engineering, Marketing, and Sales to develop, test, launch, and optimize new products and features.
• Create clear product requirements, acceptance criteria, and success metrics while ensuring scalability, security, and quality standards are met.
• Drive user acquisition, engagement, and retention through growth initiatives, targeted campaigns, and strategic partnerships.
• Analyze customer behavior, feedback, market trends, and competitive intelligence to inform product decisions and uncover growth opportunities.
• Develop and execute commercialization strategies, including pricing models and monetization opportunities that align with customer needs and business objectives.
• Lead end‑to‑end product launches, managing priorities, stakeholders, timelines, and execution to deliver measurable business results.
• Continuously evaluate product performance and iterate on features to maximize customer value, adoption, and revenue…