Influencer Director

ROLE

We are looking for an Influencer Director to join our growing Influence team. This is a team of brand thinkers with a deep passion for social because it’s where culture and audience insights take off. This is a client facing role for someone who lives to solve business problems through collaboration. Creative briefs are their love language and slides make them happy.

This pivotal role drives strategy and executes excellence across national and global accounts for high-profile brands, demanding strategic foresight, operational leadership, and continuous innovation. The Influencer Director will lead influencer and creator strategy and growth for a client portfolio, overseeing campaign planning, execution, measurement, and reporting.

WE ARE

A creative agency powered by social connections. That means we thrive on what’s trending and creating campaigns that get people buzzing. We call it “Ideas Worth Talking About,” and we're proud to have played a part in some of the most culturally relevant campaigns of the decade for brands like McDonald’s, Adidas, Universal Studios, and You Tube.

WHY YOU’LL LOVE IT HERE

• We like to laugh, we live for celeb gossip and we’re great on AUX.
• Our passport program lets you explore and work from one of our 18 other offices worldwide, including Paris, Singapore, Madrid, Dubai, London and more!
• You best believe we know how to celebrate our wins. And our losses (it’s how we learn).
• From carbon offsets to community kitchens, we’re passionate about making a difference.
• Did we say snacks? Because we have great snacks.

YOU ARE

• A person who thrives in a fast-paced environment, responding quickly and proactively
• Not interested in just following trends – you want to create them
• A self-starter, who’ll take ideas from concept to execution, navigating feedback like a pro

Traditional agency experience is not required, but it’s a plus. What matters is your deep understanding of what resonates with social audiences. This role is energetic, innovative and forward-thinking. Alongside engaging with communities, you’ll guide brands by staying ahead of social trends and cultural moments. In return, you’ll join a global agency dedicated to generating buzzworthy ideas for some of the world’s leading brands.

WHAT YOU’LL DO

• Own and grow a defined portfolio of clients, leading strategy, execution, and growth across influencer partnerships.
• Drive innovative creator strategies, presentations and executions, collaborating closely with Creative and Editorial teams to develop compelling briefs and activate talent.
• Identify and pursue new business opportunities within your client portfolio, collaborating with agency leadership.

• Lead and develop a team of Influencer Managers/Coordinators, setting clear expectations, offering guidance, and fostering accountability.
• Oversee comprehensive campaign planning, execution, measurement, and reporting, ensuring timely, on-budget, high-quality delivery of multi-platform programs.
• Scope influencer programs, contributing to detailed resource planning across timelines and budgets.

• Maintain an expert-level understanding of emerging social trends, platforms, technologies, and creators within the Canadian market.
• Actively engage in industry forums, discussions, and thought leadership, contributing to the discourse around creators, content, and the future of the creator economy.
• Champion creative, out-of-the-box approaches to integrating talent into brand campaigns.

REQUIREMENTS FOR THIS ROLE

• A confident, passionate and enthusiastic Influencer Director with 7
  -10 years experience in a creative agency or brand environment working in social, with experience managing influencer relations mandatory.
• If you do not have direct agency experience please explain your transferable experience and how you can bring that into best in class client partnerships for our team.
• Articulate and able to present confidently to both clients and internal team.
• A curiosity for the brightest and best in social, and translating this into brilliant creative and editorial executions.
• Someone obsessed with the internet and how online culture shapes the world around us.
• Natural curiosity and understanding of consumer…