Sr. Reporter

$70,000-$80,000 depending on experience + Bonus + 4% RRSP Matching

At Wise Publishing, we’re on a mission to help North Americans make better financial decisions and live richer lives. We believe financial literacy is the key to a better future, and we reach millions of readers each month through our widely read digital publication,

We’re a close-knit team of techies, creatives, and journalists who genuinely care about our craft and each other. We move fast, stay curious, and treat every challenge as a learning opportunity. If you’re looking to grow your career while making a meaningful impact, we’d love to meet you.

Are you passionate about journalism and excited to join a growing digital publisher? Do you want to produce impactful news stories that help people from all walks of life increase their financial literacy? If so, we encourage you to apply.

We are seeking a curious and creative Senior Staff Reporter who can tackle complex information in a range of personal finance topics —including home buying, retirement, investing, insurance and more — then distill that information into clear and engaging stories.

Our ideal candidate is a motivated self-starter, with a knack for discovering interesting trends, dissecting stats, sharing insights from experts and successful figures, and sharing information in an engaging, accessible, and captivating way.

Since our readers trust our reporting to inform major financial decisions, accuracy and critical thinking are paramount. The Senior Staff Reporter will be expected to reach out to original sources of news and information (companies, individuals, analysts and experts), challenge assumptions, and carefully weigh and contextualize their insights. The reporter will work directly with one or more editors, though an ideal candidate will be able to handle complex topics with minimal oversight.

• Use advanced expertise in one or more personal finance areas to produce timely, accurate, and actionable news stories.
• Regularly monitor news outlets, financial reports, and social media platforms to identify and cover relevant and trending money-related topics.
• Craft and pitch compelling story ideas that our audience will find useful, interesting, or surprising, including under tight deadlines or breaking-news conditions.
• Actively participate in editorial meetings, presenting well-researched story ideas and collaborating with editors to shape coverage.
• Conduct thorough research and interviews with subject-matter experts to ensure accuracy, credibility, and depth.
• Review and interpret financial reports, studies, and data to uncover insights and translate them into engaging narratives.
• Build and maintain relationships with industry experts, financial advisors, and other trusted sources.
• Track story performance and apply insights to refine editorial strategy, in collaboration with senior editorial staff.
• Adapt local or niche news stories for a broad national audience.
• Contribute to multimedia projects (newsletter, audio, or video), on occasion.
• Provide informal guidance or support to other editorial team members in areas of subject-matter expertise, as needed.

• Bachelor’s degree in journalism, communications, or a related field (asset).
• 5+ years of journalism experience, preferably in personal finance, finance, economics, or a closely related beat.
• Demonstrated subject-matter expertise in one or more money-related fields.
• Strong knowledge of Associated Press style.
• Excellent written and verbal English communication skills.
• Proven ability to produce polished, accurate content with minimal editing.
• Strong research skills and sound editorial judgment.
• Ability to work independently and manage multiple deadlines in a fast-moving news environment.
• Familiarity with content monetization, affiliate marketing, and SEO best practices is an asset.
• Experience with multimedia content production is a plus.
• Flexible and responsive to shifting news priorities.

• Recognized as a Great Place to Work® for the fourth year in a row.
• Hybrid work environment with a beautiful midtown Toronto office.
• Flexible schedule; most team members work 1–2 days per week in the office.
• Comprehensive health, dental, and vision benefits, plus HSA, telemedicine, RRSP matching, and wellness programs.
• Quarterly company-wide team events and outings.
• Free in-office snacks, espresso, and outdoor patio space.
• A supportive, learning-focused environment that values curiosity and growth.

Please submit your resume and 3–5 writing samples (with a preference for personal finance stories) in PDF format.