Content Designer

Insight Global is seeking an Intermediate Content Designer to join the Content team at a leading bank in Downtown Toronto. This individual will play a crucial role in driving traffic and engagement through innovative website campaigns. They will work closely with stakeholders in marketing, product design, product content, product research, and SEO teams to ensure consistency across all touchpoints. Additionally, they will lead content creation for marketing projects from ideation to execution and ensure all content clearly communicates brand messaging, product value propositions, and key selling points.

• Collaborate with designers to develop user flows and ensure cohesive content design.
• Create content to align with marketing goals.
• Conduct content audits to establish and maintain the tone of voice across marketing, editorial, and product content.
• Work closely with UX teams to understand user responses and improve content based on user testing and heat mapping data.
• Present content strategies and updates in meetings with stakeholders.

• 2+ years of experience as UX content designer, with a strong background in marketing (website, blogs, campaigns) and UX Writing.
• Confluence, Figma, and Word.
• Strong communication skills and the ability to manage stakeholder expectations.

• Experience working in banking or agency environment.
• Proficiency in SEO and writing content that aligns with SEO strategies.