Head of Editorial & Creation Lylli Studios

Position: Head of Editorial & Creation [Lylli Studios]
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Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company?

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!

Job Description
What will you work on?
Lylli Studio is seeking an experienced  Head of Editorial Creation  with a deep passion for children’s storytelling across picture books, chapter books, comics/graphic novels, and nonfiction for ages 2–12. Lylli is an innovative app that brings thousands of children’s books to life by creating a captivating experience that promotes children’s cognitive development, establishes reading habits, and invites them into a life as readers.

Lylli’s mission is to make reading fun and engaging with interactive books that can enhance storytelling and make these stories accessible everywhere.

This role blends traditional editorial leadership with platform-scale creation and AI-enabled workflows. You will oversee content/book development while also defining the creative systems, standards, and frameworks that allow thousands of creators - human and AI-assisted - to produce high-quality stories.

You will act as the guardian of storytelling quality, particularly for stories created from or in collaboration with existing IPs, ensuring consistency, brand alignment, and child suitability.

Your mission is to build a scalable editorial and creative system where original stories and IP-based content can be created efficiently using new technology - while consistently meeting a high narrative, educational and ethical bar in a fast paced environment.

How will you create impact?

Own the editorial roadmap and provide final editorial approval for all published content

Define storytelling formats, age levels, themes, tone, and narrative structures across formats

Lead and oversee production and concept development of stories created in key partnerships with existing or licensed IPs

Set up scalable and efficient creative processes for creating book concepts from scratch or based on episodes and/or toys with Lylli team

Coach and lead creators involved in projects

Provide structured feedback loops to improve storytelling quality at scale and translate user data and platform insights into creative and editorial improvements

Identify trends and new content opportunities through both traditional and non-traditional channels (e.g. creators, platforms, social media, emerging talent)

Collaborate closely with Product/Offering, Marketing and Leadership team

How will you fit into the team?

Worked within the digital space around kids storytelling (books, games, video)

Children’s book publishing (print or digital)

Editorial or narrative leadership roles in content platforms or within publishing

Kids entertainment media, games, animation, or edtech

Experience building storytelling concepts, worlds, or franchises

Exposure to AI-supported creative tools or platform-based content creation

What are your skills and experience?

Experience editing children’s literature or storytelling content

Strong editorial vision and understanding of the children’s literature and digital content market

Experience working with or developing content around existing or new IPs

Comfort balancing creative with scalability and systems thinking

Data-curious and excited about AI as a creative collaborator, not a replacement

Strong project management skills and ability to manage multiple work streams

The anticipated pay range for candidates who will work in Toronto is $85,000 to $100,000 Per Annum. The offered pay to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, etc. Spin Master Inc. is a multi-state employer, and this salary range may not reflect positions that work only in other states.

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