Associate Manager, Multimedia & AI productions

All applicants must provide a portfolio and/or demo reels with the application.

• Establish overarching creative direction, usability standards, and design quality for multimedia and digital projects.
• Inspire cohesive, visually elevated work across all formats, including motion, digital, print, and editorial design.
• Translate business needs into engaging concepts that resonate with internal and store audiences.
• Collaborate with designers and clients to develop templates, learning materials, videos, marketing content, and other visual assets.
• Offer constructive feedback to elevate creative quality while maintaining consistency across all deliverables.
• Contribute story ideas and creative treatments for video and photo shoots.

• Champion the integration of AI tools across multimedia production (e.g., AI voiceover, avatars, video generation).
• Evaluate and deploy new tools to enhance creative output, speed, and scalability.
• Design workflows that seamlessly integrate AI without compromising quality or storytelling.
• Stay current on industry trends and technologies to benefit the team’s creative process and business goals.
• Advocate for innovation by sharing insights that build team capability with new tools.

• Oversee multimedia production phases from concept through delivery to ensure alignment with strategic goals.
• Operate production equipment (cameras, lighting, teleprompter, audio) alongside the team to create content.
• Guide the team on operating production equipment (cameras, lighting, teleprompter, audio).
• Lead video post‑production using Premiere, After Effects, and AI‑assisted tools.
• Maintain high standards for cinematography, lighting, and sound.
• Document production workflows to ensure consistency and efficiency.

• Serve as a consultant to management on macro decisions related to the team.
• Act as a sounding board for the manager on strategic initiatives that impact how the team integrates within the broader corporation.
• Partner with cross‑functional teams to develop multimedia content supporting learning, engagement, and communication goals.
• Provide input on resource allocation, timelines, and budgets for effective planning.
• Identify opportunities to streamline production processes for improved team efficiency.
• Support team development through mentorship, training and collaboration.

• Degree or diploma in Graphic Design, Multimedia, or Digital Media strongly preferred. Equivalent work experience considered.
• Minimum 7 years of experience as a Multimedia Designer, including 3+ years in a multimedia or eLearning environment.
• Proven ability to lead complex, cross‑functional creative projects.
• Strong portfolio showcasing multimedia design, video production, and editorial or print work.
• Advanced knowledge of colour theory, typography, and visual design for both print and digital.
• Expert‑level proficiency with Adobe Creative Cloud (Premiere, After Effects, Illustrator, InDesign, Photoshop).
• Hands‑on expertise with AI creative tools for voiceover, avatars, and video production.
• Strong experience operating production equipment and managing shoots.
• Excellent organizational and communication skills, with high attention to detail.
• Ability to balance creative ambition with technical precision and fast‑paced delivery.

We’re always looking for great talent! In addition to competitive pay, we offer:

• Comprehensive benefits and retirement programs
• Performance incentives, Continuing Education Programs
• Other perks to support your well‑being
• Career growth opportunities and product discounts

Our typical hiring range is between $64,000.00 and $ per annum. Salary decisions are also dependent on other factors such as your experience, job‑related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role‑specific requirements.

This posting represents an existing vacancy within our organization.

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e‑commerce…