Freelance Art Director, AI & Visual Development

Overview

Hogarth is the Global Content Production Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media — both established and emerging.

Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.

What does an Art Director, AI & Visual Development do at Hogarth? We are seeking a forward-thinking Art Director with a passion for leveraging AI in the creative process. This is a unique opportunity to work at the vanguard of design, partnering directly with our Creative Director, to set the visual tone for major projects. As our Art Director, AI & Visual Development, you will own the process of translating creative concepts into powerful visual narratives.

You are a master storyteller who is as comfortable directing prompts and refining, and you thrive on bringing ambitious ideas to life.

• Partner with the Creative Director to define the creative vision and then drive the art direction for key projects from concept to completion
• Own the AI creation of high-impact visual narrative boards and treatments, establishing a clear and compelling visual language
• Lead a hybrid creative workflow, using generative AI tools for rapid ideation and concept exploration, then applying traditional design craft to polish and perfect the final visuals
• Present and articulate your creative concepts and visual strategy to internal teams and stakeholders
• Iterate on creative work with precision and speed, incorporating feedback while maintaining the integrity of the core concept
• Act as a resident expert on AI-driven design, mentoring others and exploring new tools and techniques to keep our creative team on the cutting edge

• Proven experience as an Art Director, Director, Designer, Motion Designer, or Concept Artist within an agency environment or studio environment
• An outstanding portfolio that showcases exceptional conceptual thinking, a strong aesthetic, and a mastery of visual storytelling, including examples of storyboarding
• Your portfolio must include examples of work created using generative AI tools (e.g., Veo, Midjourney, Stable Diffusion, etc.)
• Expert-level proficiency in the Adobe Creative Suite (Photoshop, Illustrator)
• A deep understanding of the fundamentals of art direction, including composition, typography, color theory, and lighting
• Excellent communication and presentation skills, with the ability to clearly articulate your creative vision
• A collaborative spirit and the ability to work hand-in-glove with creative leadership

The compensation for this position at the time of this posting is CA $43.27 - $67.31 per hour. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

• Hands on No egos here. Just a shared drive to roll up our sleeves and make great things happen. Every project—big or small, gets our full energy because we believe in doing things right. Every single time. It’s how we deliver real results without cutting corners.
• Honesty We are real and authentic – with each other and in our work. Honest, direct communication builds the trust we need to collaborate, grow, and make meaningful things together. It’s not always easy but it’s always worth it.
• Heart & Soul We bring heart to everything we make. Passion, pride and relentless drive push us beyond “good enough” – because we care deeply about our craft, and we’re always chasing better. We love what we do, and it shows.
• Happy Family Creating a space where everyone feels valued—even when opinions differ, makes this a supportive and inclusive environment for our people. We embrace our differences, celebrate our wins together, and never lose our sense of humor.
• Hungry Curiosity keeps us…