Bilingual Digital and Social Editor, CHATELAINE/CH TELAINE
Bilingual Digital and Social Editor, CHATELAINE/CHÂTELAINE
Permanent SLRY Toronto, ON, CA
13 days ago Requisition
Salary Range: $65,000.00 To $75,000.00 Annually
SJC stands as Canada’s largest privately owned communications company, distinguished by its portfolio of leading media brands, including Toronto Life, Chatelaine, and Maclean’s. A dynamic and influential organization within the industry, SJC excels in the creation, publication, and production of best‑in‑class content through its comprehensive content and creative studios, advanced advertising technology, and state‑of‑the‑art print facilities. We collaborate with clients across North America to deliver innovative marketing solutions that effectively inform, inspire, and empower audiences across all platforms.
With significant reach and influence, SJC has proudly been recognized as one of Canada’s Best Managed Companies for 22 consecutive years, a testament to our commitment to excellence. To learn more about our organization, please visit
Role Overview:
Chatelaine and Châtelaine are looking for a creative, audience‑first storyteller to help shape how Canada’s most iconic women’s media brands show up online.
We’re looking for someone who understands what makes people stop scrolling, start sharing and keep coming back. Someone who can spot a great story, package it for different platforms and build meaningful connections with audiences across social, video, newsletters and digital experiences.
Part strategist, part creator and part editor, you’ll lead our digital and social presence across English and French channels. You’ll create content, develop audience growth strategies, experiment with new formats and help bring our journalism and storytelling to life wherever our audience spends time.
You’ll be equally comfortable pitching a social‑first content series, hosting a Reel, writing a newsletter intro, jumping on a cultural conversation or helping shape a feature package for maximum impact.
Most importantly, you’ll have a strong point of view on how Chatelaine and Châtelaine can continue to serve our loyal audiences while reaching and engaging a new generation of readers.
Key Responsibilities:
1. Lead Our Social and Audience Growth Strategy- Develop and execute digital and social strategies that grow audience, engagement and brand affinity across English and French platforms
- Build and manage content calendars across web, newsletters and social channels
- Translate editorial, print and commercial projects into audience‑focused digital experiences
- Monitor audience trends, platform shifts and emerging opportunities to help shape coverage and content plans
- Use analytics and audience insights to inform decisions, identify opportunities and continually improve performance
- Lead regular audience and performance reviews, turning learnings into actionable plans
- Create, write, edit and publish compelling content across platforms, including articles, newsletters, videos, social posts and emerging formats
- Develop social‑first storytelling approaches for Instagram, Tik Tok, You Tube, Facebook and future platforms
- Produce and appear in content including Reels, Tik Toks, videos, podcasts and live experiences
- Work with editors, writers, designers and video producers to bring stories to life in ways that feel native to each platform
- Collaborate with SJC’s video team to develop new series, franchises and audience‑focused storytelling initiatives
- Identify trends, conversations and cultural moments worth participating in
- Oversee day‑to‑day publishing across Chatelaine and Châtelaine digital platforms
- Curate and manage homepages to ensure a fresh, engaging and audience‑first experience
- Package and repackage stories through strong headlines, imagery, SEO, internal linking and recirculation strategies
- Work closely with product, SEO and development teams to improve audience experience and discoverability across our platforms
- Champion best practices that help readers discover more of our journalism and content
- Explore and implement AI tools that support content creation, audience insights, workflow efficiencies and content…
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