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Social Media Specialist, Editing and Community

Job in Toronto, Ontario, C6A, Canada
Listing for: JENNY BIRD
Full Time position
Listed on 2026-06-29
Job specializations:
  • Creative Arts/Media
    Digital Marketing, Content Writer / Copywriter
  • Marketing / Advertising / PR
    Social Media Marketing, Digital Marketing, Marketing Communications, Content Writer / Copywriter
Job Description & How to Apply Below

JENNY BIRD is a leading jewelry and lifestyle brand, on a mission to uplift and inspire through lightweight statement designs and our 1% giveback pledge. As a fast moving business with direct‑to‑consumer, wholesale and major department store channels, our cross‑functional team embodies dynamic creativity and is ever‑evolving. With everything we do, we keep our customer at the core. We value our partnerships, developing and strengthening our relationships with accounts.

About

the Role

JENNY BIRD is looking for a Social Media Specialist, Editing and Community to act as a true right hand to the Social Media Manager, helping bring the brand to life across key social channels. This role owns the day‑to‑day operations of social, from content production, editing and publishing to community engagement, ensuring every touchpoint feels authentic, elevated, and distinctly JENNY BIRD.

Key Responsibilities Content Creation & Production
  • Filming of social‑first content, from understanding the brief’s deliverables to shooting and editing, in close collaboration with the Social Media Manager.
  • Produce high‑performing Instagram stories, in‑feed posts, and short‑form video that feel native, engaging, and on‑brand.
  • Continuously iterate on creative based on performance insights and platform trends.
Content Planning & Publishing
  • Support the development and maintenance of the content calendar, ensuring consistency and strategic alignment.
  • Own the uploading, scheduling, and publishing of content in Dash Social and Like Shop, including captions, tagging, tracking, and optimizing for in‑platform shopping experiences.
  • Manage day‑to‑day publishing workflows with accuracy, efficiency, and close attention to detail.
  • Work closely with the Head of Brand Purpose and Communications to support the Possibilities Fund social channels.
  • End‑to‑end content creation across all formats, including filming, editing, stories, and in‑feed posts.
  • Capture and develop social‑first content that highlights community impact while staying aligned with broader brand messaging.
Community & Engagement
  • Own the brand's day‑to‑day community presence: managing DMs, comments, and tags in an authentic, brand‑aligned voice.
  • Proactively engage with followers, creator partners, and brand conversations to build meaningful relationships and foster community loyalty.
  • Surface community insights and sentiment to the Social Media Manager to inform strategy.
  • Engage with trends and cultural conversations in a way that feels timely and true to the brand.
UGC & Asset Management
  • Source, curate, and organize user‑generated content and creator assets.
  • Maintain structured, accessible asset libraries (e.g., Dropbox, Dash Social).
  • Update the JENNY BIRD Styled IRL page with fresh, relevant content.
  • Support cross‑functional teams by providing social‑ready assets as needed.
Trend & Performance Tracking
  • Stay ahead of social trends, platform updates, and emerging formats.
  • Translate insights into relevant, brand‑right content opportunities and surface recommendations to the Social Media Manager.
  • Use performance data to inform the Social Media Manager on ways to optimize creative and publishing strategies.
What Success Looks Like
  • Content is consistently planned, organized, and executed at a high standard.
  • The community feels heard, valued, and engaged, response times are fast and the brand voice is consistent.
  • Trends are identified early and translated into authentic, brand‑right content.
  • Publishing workflows run seamlessly, even under tight timelines.
  • Creative output is cohesive, elevated, and aligned with brand voice.
  • You proactively identify opportunities, solve problems, and push to elevate content.
Who You Are
  • 2-3 years of experience in social media at a fast‑paced, consumer‑facing brand, with hands‑on community management experience.
  • A self‑starter who can take ideas from concept through to execution with minimal oversight.
  • Highly creative with strong instincts, sharp attention to detail, and a natural talent for brand storytelling.
  • Warm, articulate, and confident managing a brand's voice in public‑facing community interactions.
  • Proficient in content and creative tools (e.g., Dash Social, Figma, video editing…
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