Position Title:
Executive Producer, Video Experience (English Services) (On-Site)Status of Employment:
PermanentPosition Language Requirement:
EnglishLanguage
Skills:
- Professional), English (Speaking - P
- Professional), English (Writing - P
- Professional)
Work at CBC/Radio-Canada
At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.
Unposting Date:
:59 PMCBC News is seeking an Executive Producer of Video Experience to lead the teams managing Canada’s largest news video channels. You set the agenda for our network’s audience-facing video platforms, supervise and develop staff, and guide programming decisions with newsroom leaders across the country. This is a permanent, full‑time position based in Toronto.
As CBC News prioritizes the needs of mobile and streaming audiences and delivers content that aligns with our strategic objectives, you connect our content with those audiences, including new and younger Canadians. You understand what people want to watch — and where, when, and how they want to watch it.
As a strong editorial leader, you know how to oversee the packaging of compelling video for mobile, streaming, and third‑party platforms including You Tube and Tik Tok. You bring a deep understanding of platform behaviours, video formats, SEO, comments and moderation, and audience expectations, and you can clearly communicate those needs to a news operation producing daily news video.
With your expertise in industry trends and technologies, you help shape and evolve CBC News’s video and social strategy. You motivate and develop journalists, champion editorial excellence, and ensure our audience-facing video experiences are consistent, innovative, and aligned with CBC’s Journalistic Standards and Practices. You model and promote an inclusive and respectful workplace.
Location:
Toronto-On-site
Key Responsibilities:
Oversee the CBC News You Tube and Tik Tok accounts.
Work with other CBC News teams to optimize curation of video for the CBC News App and
Develop and execute CBC News’s off‑platform video strategy and best practices.
Provide clear, actionable feedback to teams on audience needs, publishing fundamentals, and curation for all video channels.
Design and run data‑driven experiments to understand evolving audience behaviour.
Provide and interpret audience data to inform programming decisions and guide content development.
Work with other audience focussed leaders to communicate audience insights and context to daily news teams.
Stay current with best practices in digital, and video storytelling and ensure staff training reflects them.
Ensure strong performance across all platforms and take accountability for results.
Work closely with others to get breaking news video to the audience quickly and cohesively.
Make data‑informed decisions to meet audience and strategic goals.
Partner with CBC News leaders in local newsrooms on best practices in video packaging, including thumbnails, titles, posting cadence, and platform‑specific formats.
Monitor trends across digital media and adapt workflows and publishing strategies as needed.
Coordinate live event streams with internal CBC News teams.
Collaborate with graphics and marketing teams to optimize visual assets and audience engagement.
Use key production tools (DTV, Media Central, Dalet, Adobe, FTP, Dejero, 9
CMS).
Make quick editorial decisions under pressure in complex, time‑sensitive environments.
Plan and request the resources required for daily news coverage on video platforms.
Ensure content corrections and takedowns are performed responsibly and according to JSP standards.
Work in collaboration with other CBC News leaders on our moderation strategy
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