Producer, Video-assigned to Digital​/Social (English Services) (On-site

Position Title

Producer, Video-assigned to Digital/Social (English Services) (On-site)

Permanent

English

English (First Official Language), English (Reading), English (Speaking), English (Writing)

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance. Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

You are at the leading edge of changing audience consumption trends in the digital space. You have a deep understanding of major issues in the GTA and the cultural intelligence to identify how those issues affect the myriad of communities who live here.

You are a natural visual storyteller. You have strong writing skills that you harness to clearly focus a visual story for a variety of audiences. You embrace public engagement. You are as comfortable in breaking news situations as you are delivering an explainer for social platforms. You are curious, eager to learn and throw yourself headfirst into change, big or small.

You take initiative, are collaborative and a great communicator. You use data to make decisions and stay on top of consumption patterns.

You have a background in daily, multiplatform journalism and are comfortable conceiving of, creating and packaging video content across platforms in a variety of formats and treatments. You have experience assigning and managing the work of others. You possess excellent communication and interpersonal skills, are a strong planner and organizer, and are at ease with juggling multiple tasks and priorities at once.

The successful candidate will be a strategic thinker who puts audience needs at the centre of their decision‑making, ensuring our video content across all platforms, including CBC’s owned and operated apps, You Tube and Tik Tok, connects our audiences to the news they need to know, the stories that affect their lives and the issues that resonate in their communities.

We are hiring several other jobs in southern Ontario. You can see them all here.

The position requires full-time, on-site presence at the Toronto Broadcast Centre.

• Make quick editorial decisions under pressure in complex, time‑sensitive environments.
• Work closely with teams to get breaking news to the audience quickly and cohesively.
• Conceive, write, produce, vet and manage on-demand video content, including short-form vertical video.
• Work with story teams to optimize, package and distribute content for CBC’s platforms as well as on Tik Tok, You Tube, etc.
• Coordinate with producers, reporters, on-air staff, writers, editors, videographers and other staff members.
• Flag trending stories to the assignment desk.
• Identify platform trends and experiment with new vertical video storytelling formats.
• Provide feedback and coaching to journalists to help them develop their skills and produce content of the highest quality.
• Pull analytics from videos on social platforms and  to create feedback reports.
• Collaborate in station coverage plans.

• A university degree in journalism or equivalent.
• A minimum of five years experience in digital/social media.
• Proven writing, editing and vetting skills, and a knack for headlines and packaging.
• Strong contributor of ideas, stories and treatments.
• Demonstrated solid news judgment and a strong understanding of the CBC’s Journalistic Standards and Practices.
• Deep knowledge of and connection to equity‑deserving communities across the GTA.
• Comfort and fluency with a variety of digital analytic tools and metrics.
• Experience pitching and developing stories with a clear focus for social audiences.
• The ability to generate treatment ideas and angles for local stories that meet audience needs.
• Knowledge of how to structure…