Director, AI Content Studio

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.
At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Come make your difference in communities across Canada, where authenticity, trust and making connections are valued — as we shape the future of Canadian retail, together. Our unique position as one of the country’s largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues with a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Content demand has permanently outpaced traditional production models. Reporting to the Head of Production
, this role will help build and lead Loblaw Agency’s AI Content Studio
— a fast-paced, start-up-style capability designed to meet growing content needs across our brand partners and Agency teams.

The Studio will integrate generative AI into agile production workflows across image, video, motion, copy, versioning, and asset adaptation — helping the Agency produce more content, faster, while maintaining strong creative judgment, brand consistency, and production quality.

This is a hands-on production leadership role
. Success requires genuine, current fluency with AI content tools and the ability to personally create finished stills, motion, and video deliverables. This is not a strategy-only or oversight-only mandate. The Director will be expected to produce work directly, shape the workflows, lead a lean team, and teach others as AI production capabilities evolve.

• Stand up the AI Content Studio’s tools, workflows, standards, intake processes, and quality gates in partnership with the Head of Production.
• Bring a start-up mindset to the role, defining process as you go while building a scalable production model.
• Lead a small, lean production team while staying active in the work yourself, not managing purely through delegation.
• Build internal capability to absorb work that may currently rely on external vendors, where it makes sense for quality, speed, rights, and efficiency.
• Evaluate AI tools, platforms, vendor relationships, and build-vs-buy decisions as the production model evolves.

• Take a hands-on role creating finished content deliverables — including stills, motion, video, adaptations, and production-ready assets — using AI and traditional creative production methods.
• Work fluently across current and emerging AI production tools for image, video, motion, copy, editing, versioning, and asset adaptation.
• Translate briefs from strategy, creative, and brand partners into production-ready content with strong visual judgment.
• Use AI to elevate creative quality, improve speed, and expand production capacity — not simply to reduce cost.
• Support high-volume and fast-turnaround content needs across brand partners and Agency teams.

• Identify, pilot, and operationalize new AI tools across ideation, design, motion, editing, versioning, and asset adaptation.
• Build reusable playbooks, prompt approaches, workflow documentation, and quality standards that allow AI production practices to scale beyond one person.
• Proactively teach colleagues new tools, workflows, and techniques as the AI landscape evolves.
• Serve as an internal authority on AI production, helping teams understand what is ready to…