AI Art Director​/Creative Specialist

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.

In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit

Reports to: Creative Director, AI

Department: Creative / Agency Studio

We are looking for an AI Art Director / Creative Specialist
to create high-quality static visuals, campaign imagery, and video clips for our clients. Reporting directly to the Creative Director (AI), you will collaborate with Art Directors, Copywriters, Studio, Production, and Account teams to handle hands-on AI asset generation.

Above all,
this role requires excellent aesthetic taste, a strong eye for design, and a structured approach to model execution.You don't just rely on "lucky prompts"—you understand how AI models interpret inputs, how to control them through refined iteration processes, and how to consistently pull the highest-quality outputs out of generative tools.

You will work primarily inside WPP Open
, our enterprise AI hub, while staying active with external AI tools and models to keep our work at the forefront of the industry.

• Campaign & Pitch Visuals:Work with Art Directors, Copywriters, and Creative Directors to generate on-brand static visuals, storyboards, and presentation assets for pitches and campaigns.
• Model Execution & Optimization:Apply disciplined generation techniques (iterative prompting, image-to-image, parameter tuning, multi-step generation) to reliably achieve commercial-grade results.
• Visual & Character Consistency:Maintain consistency in lighting, style, color, characters, and objects across multi-asset campaigns and video clips.
• Studio & Video Production:Partner with studio designers, video editors, and directors to concept, generate, and refine AI image and video assets for final campaign production.
• Account & Presentation Support:Assist Creative and Account teams by creating visual assets that elevate client decks and presentations.
• Model Exploration:Master WPP Open’s model stack while experimenting with new external tools, models, and execution methods to improve output quality.

• Aesthetic Taste & Design Eye: A strong eye for photography, composition, lighting, and color. You know how to make AI generations look realistic, premium, and authentic—avoiding obvious AI artifacts.
• Execution & Process Knowledge: Deep understanding of the generation process—knowing how to troubleshoot bad outputs, refine prompts, manipulate parameters, and use image-to-image or video-to-video techniques to get precise results.
• Brand Understanding: Ability to review a brand brief or style guide and generate assets that fit the brand's aesthetic identity.
• Visual Continuity: Proven ability to achieve visual continuity (keeping the same character, object, or visual style consistent across multiple frames/generations).
• Multi-Model
  
  Experience:
  
  Hands‑on experience…