AI Art Director​/Creative Specialist

Who We Are

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brandsto drive growth. VML is celebrated for its innovative and award‑winning human‑first work for clients including AstraZeneca, Colgate‑Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca‑Cola Company, and Wendy's. In 2026, VML was named

Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting‑edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit  and follow along on Linked In #WeAreVML.AI

Reports to:

Creative Director, AI

Department:
Creative / Agency Studio

We are looking for anAI Art Director / Creative Specialist to create high‑quality static visuals, campaign imagery, and video clips for our clients. Reporting directly to the Creative Director (AI), you will collaborate with Art Directors, Copywriters, Studio, Production, and Account teams to handle hands‑on AI asset generation.

Above all,this role requires excellent aesthetic taste, a strong eye for design, and a structured approach to model execution.

You don't just rely on "lucky prompts"—you understand how AI models interpret inputs, how to control them through refined iteration processes, and how to consistently pull the highest‑quality outputs out of generative tools.

You will work primarily insideWPP Open, our enterprise AI hub, while staying active with external AI tools and models to keep our work at the forefront of the industry.

• Campaign & Pitch Visuals:
  
  Work with Art Directors, Copywriters, and Creative Directors to generate on‑brand static visuals, storyboards, and presentation assets for pitches and campaigns.
• Model Execution & Optimization:
  
  Apply disciplined generation techniques (iterative prompting, image‑to‑image, parameter tuning, multi‑step generation) to reliably achieve commercial‑grade results.
• Visual & Character Consistency:
  
  Maintain consistency in lighting, style, color, characters, and objects across multi‑asset campaigns and video clips.
• Studio & Video Production:
  
  Partner with studio designers, video editors, and directors to concept, generate, and refine AI image and video assets for final campaign production.
• Account & Presentation Support:
  
  Assist Creative and Account teams by creating visual assets that elevate client decks and presentations.
• Model Exploration:
  
  Master WPP Open’s model stack while experimenting with new external tools, models, and execution methods to improve output quality.

• Aesthetic Taste & Design Eye:
  
  A strong eye for photography, composition, lighting, and color. You know how to make AI generations look realistic, premium, and authentic—avoiding obvious AI artifacts.
• Execution & Process Knowledge:
  
  Deep understanding of the generation process—knowing how to troubleshoot bad outputs, refine prompts, manipulate parameters, and use image‑to‑image or video‑to‑video techniques to get precise results.
• Brand Understanding:
  
  Ability to review a brand brief or style guide and generate assets that fit the brand's aesthetic identity.
• Visual Continuity:
  
  Proven ability to achieve visual continuity (keeping the same character, object, or visual style consistent across multiple frames/generations).
• Multi‑Model
  
  Experience:
  
  Hands‑on experience with core image and video generation tools:
  • Image Models:
    
    Google (Nano Banana/Imagen), OpenAI (GPT Image), Adobe Firefly, Stable Diffusion, Byte Dance (Seedream), Midjourney.
  • Video Models:
    
    Google Veo, OpenAI Sora, Byte Dance Seedance, Runway, Luma.
  • Prompting/Text:
    
    Anthropic Claude, Google Gemini, OpenAI GPT.
• Basic Post‑Production
  
  Skills:
  
  Ability to use Adobe Creative Suite (Photoshop, Premiere) to clean up, crop, composite, or color‑correct AI…