Director, Engagement and Revenue Generation

Who We Are

Fairstone Bank and its family of brands are united in delivering innovative, accessible and reliable financial solutions that enable Canadians to reach their goals. Over the years, our brand family has grown. In 2024, Home Trust Company, Home Bank and Oaken Financial became part of the Fairstone Bank family of brands, alongside Fairstone, Eden Park and Fig. Together, we are the leading alternative lending bank in Canada.

We have the collective experience and expertise to better serve our customers and foster our partners’ growth. With a diverse suite of products—residential and commercial mortgages, consumer deposits and GICs, credit cards, retail and automobile financing, personal loans and digital lending—we offer financial solutions tailored to all Canadians, including newcomers, small‑business owners, smart investors and savvy consumers. Backed by nearly a century of lending experience through its legacy companies, Fairstone Bank and its brand family are proud to be Canada’s leading alternative lending bank.

The Director, Engagement and Revenue Generation is responsible for driving profitable growth for one of Canada’s largest retail credit card portfolios through best‑in‑class customer engagement, lifecycle management, and monetization strategies. This role will lead initiatives that deepen customer loyalty, increase card usage, and maximize portfolio revenue across spend, revolving balances, and ancillary products. Working closely with Marketing, Analytics, Customer Experience, Risk, and the retail partner, this leader will translate customer insights into targeted engagement strategies that deliver measurable improvements in activation, usage, retention, and lifetime value.

• Own the customer engagement strategy following the acquisition stage (activation, usage, growth, retention, and reactivation).
• Lead, develop and inspire a team responsible for engagement strategies, base analysis and revenue generation.
• Develop and execute initiatives and offers that drive incremental spend, purchase frequency, and customer loyalty.
• Drive portfolio revenue through optimization of spend, revolving balances and value‑added products.
• Work closely with the marketing team on targeted campaigns and offers targeting different segments of the customer base.
• Partner with Risk and Finance to ensure engagement strategies are aligned with credit performance, risk appetite and profitability.
• Leverage analytics, segmentation, and test‑and‑learn methodologies to optimize engagement strategies.
• Work closely with customer service to ensure strong customer retention through optimal positioning, tailored offers and customer segmentation.
• Represent Fairstone’s values and brand with the highest standards in all partner and internal interactions.
• Stay current on competitive dynamics, emerging engagement models, and industry best practices to inform the product team.

• 8–10+ years of experience in customer engagement, revenue growth strategy, preferably within credit cards, financial services, or a large retail environment.
• Proven success driving usage, spend, and profitability within a large consumer portfolio.
• Strong understanding of credit card economics, customer life cycles, and monetization levers.
• Demonstrated experience leading data‑driven engagement strategies.
• Demonstrated ability to influence senior stakeholders across Risk, Legal, Finance, Product, Operations, and external partners.
• Strong people‑leadership skills with experience building, coaching, and retaining high-performing teams.
• Excellent English communication skills (written and spoken);
  French is an asset.
• Willingness to travel as required.

• Award‑Winning Culture:
  We’re proud to be recognized as a Great Place to Work Canada 2025 and one of Montreal’s Top Employers 2025 by Canada’s Top 100 Employers.
• Work‑Life Balance:
  Enjoy flexibility with our hybrid work model designed to support your lifestyle.
• Time to Recharge:
  Generous vacation based on your role, statutory holidays, plus 6 wellness days to prioritize your well‑being.
• Compensation Package:
  Competitive base salary plus an annual incentive…