Director, People and Culture

Who we are

At illumin, we are transforming the advertising landscape. Our platform offers an integrated space for journey planning, execution, and reporting. It empowers marketers to connect with their audiences in powerful ways through real-time data and easy-to-use visual tools. By seamlessly combining media planning and buying in an intuitive interface, marketers can take complete control of their campaigns, meeting customers wherever they are in the buying journey and maximizing the impact of their ad spend through personalized insights for smarter decision‑making.

We are at a pivotal moment, evolving into a product‑led company with a team of over 100 skilled professionals and new leadership guiding our path forward. By harnessing the power of data, advancing our AI capabilities, and deeply investing in our people, we are preparing for a future that will redefine what’s possible in journey advertising.

Our work is guided by two beliefs: that the ability to execute is paramount to success and that we are only as good as our people. As we grow and transform, we are looking for team members (illumineers) who share our bias for speed, delivery over perfection, and an entrepreneurial mindset. Joining us now is a chance to be part of our transformation.

Reporting to the COO, we are hiring a Director, People and Culture to help shape the people strategy that supports illumin’s next stage of growth. As our new Director, People and Culture, you will act as a trusted advisor to leaders across the business, partnering closely with senior stakeholders on organizational design, talent management, leadership effectiveness, employee engagement, performance, and change management.

You will bring a strong understanding of how people strategies drive business performance, along with the confidence to influence, challenge, and support leaders at every level. Through your guidance and hands‑on approach, you will help strengthen leadership capability, evolve our people practices, and build the culture, structure, and talent needed to support our continued growth.

This is a hybrid opportunity, working Tuesdays, Wednesdays and Thursdays on‑site in our downtown Toronto office. Our headquarters are located within minutes of St. Andrew and Union subway stations.

A seat at the table during a period of transformation. We are evolving as a business, investing in our people, strengthening our leadership capabilities, and preparing for our next stage of growth. You will partner closely with executive leadership to help shape the people strategies, organizational decisions, and leadership practices that support that evolution.

An opportunity to build, influence, and execute. This is not a role focused on maintaining established programs. You will have the opportunity to assess what is working, identify opportunities for improvement, and help design and implement people initiatives that strengthen performance, engagement, and organizational effectiveness.

The opportunity to be a true business partner. We are looking for someone who is as interested in the business as they are in HR. You will gain deep exposure to our strategy, challenges, and growth plans, partnering with leaders to solve problems, make informed decisions, and align people practices with business outcomes.

• Partner with leaders to strengthen organizational effectiveness. You will act as a trusted advisor to leaders across the business, helping them navigate organizational design, workforce planning, talent decisions, performance challenges, and team effectiveness. By understanding both the business and its people, you will help leaders build high‑performing teams capable of supporting growth and change.
• Coach and develop leadership capability. You will work closely with managers and senior leaders to strengthen leadership effectiveness, providing guidance, coaching, and practical support on performance management, employee development, communication, and team engagement. You will help create a consistent leadership experience across the organization.
• Shape and evolve our people strategy. You will assess…