Job Description & How to Apply Below
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Edmonton, Los Angeles, and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal.
Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe, and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
Who We Are
What You’ll Do
The VP, Digital Activation is an expert in digital marketing and execution across all digital channels (including expertise in performance media) and is a thought leader on emerging practices. The successful candidate should be a highly visible representative (both internally and externally) of the best Horizon has to offer. The VP’s core responsibilities are to ensure excellence in delivering and executing digital media plans and to ensure exceptional relationships are maintained between clients, internal agency contacts, and external agency partners.
They also lead departmental projects and new business (on occasion).
This person is an absolute doer – someone who is ready to lead a team of mixed skilled individuals at varying levels within their career journeys and willing to roll up their sleeves to actively lead, push and coach team members on innovative approaches and techniques. Additionally, they need to have had experience buying and collaborating closely with programmatic traders and paid search specialists, to be able to impart this knowledge on the existing team.
Digital Activation Strategy & Executional Oversight – 35%
Supervise the development of tactical digital media plans ensuring adherence to executional best practices
Ensure accuracy of tactical execution of digital media to maximize client’s business goals
Hold team accountable to deliverable deadlines, coordinating between internal and external teams
Quality control teams’ accuracy and timeliness of tactical efforts to ensure efficiency and performance
Partner with EVP on team finances and forecasting
Account Management – 20%
Maintain a positive and productive relationship with clients, internal agency contacts, and external agency partners
A thorough understanding of the digital media landscape; video, audio, social, SEM, SEO, mobile, programmatic, connected TV, gaming, augmented reality, affiliate, influencer, and analytics
Management of multiple digital accounts/ teams. Strong skills as a manager with the ability to mentor, coach, and support. Encourage an environment of collaboration and entrepreneurship
Guide clients and internal teams in education of evolving concepts and digital executions within the industry, acting as a trusted and sought-after resource for clients and agency team members
Track and ensure all client savings goals are achieved
Team Development & Management – 25%
Oversee mid to junior team, guiding team in setting goals and project tasks and timelines, ensuring they have challenging, level-appropriate projects and opportunities to gain experience
Manage performance reviews, coaching to maximize success, identify training needs for improved performance, set goals for career development, and ensure actions are taken
Provide education and training within digital media landscape, focused on emerging opportunities and best practices
Participate in interview process for junior team members
Department Responsibilities – 10%
Advocate for Horizon initiatives/ resources i.e., Analytics team, HX, Where/Why teams, etc.
With…
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