Director, Marketing - Simplii Financial

* ** Craft and execute Simplii’s annual marketing plan**, ensuring communications bring both the brand and products to life in ways that truly resonate with consumers.
* ** Approach creative work with enthusiasm**, championing bold ideas and launching campaigns that help Simplii stand out.
* ** Demonstrate a passion for understanding customers** - leveraging data and insights to develop strategies that enhance interactions and foster lasting relationships.
* ** Lead innovative marketing efforts across diverse channels and content**, reaching new clients and showcasing what makes Simplii unique.
* ** Serve as a steward of the Simplii brand**, maintaining consistency in identity, clarity in messaging, and a compelling presence wherever the brand engages.
* ** Manage the marketing budget with precision**, collaborating with business teams to maximize impact and track progress toward key objectives.
* ** Analyze performance data
** to uncover insights, refine strategies, and optimize campaigns for meaningful business results.
* ** Inspire and guide a talented team
** by ensuring clear responsibilities, effective coaching, and ongoing development for growth.
* ** Work closely and collaboratively with leaders
** from across the organization to shape business strategies and to showcase the impact marketing brings to the business.
* ** Champion operational excellence
** by continually improving processes and upholding high standards in campaign execution and budget management.
* ** A seasoned marketer with over 10+ years in marketing and leadership experience**, you bring a rich perspective and a genuine enthusiasm for making a difference. You love rolling up your sleeves, guiding teams, and leading projects that truly matter.
* ** You love bringing people together**, building a strong marketing teams, and helping them deliver campaigns that truly connect. You know how to simplify complex challenges and turn ideas into measurable success.
* ** Have a knack for seeing the big picture
** and sharing it in a way that excites and inspires others.
* ** Take pride in your work
** and aren’t afraid to roll up your sleeves when needed. You’re committed to seeing things through and making sure your team succeeds.
* ** Believe in making decisions with a clear head and solid information**, using logic, data, and structured thinking to guide your approach. At the same time, you’re comfortable moving forward even when all the data isn’t available, trusting your experience and judgment to keep things progressing
* ** Motivated by results and focused on performance**, always keeping business goals in mind. You set clear objectives, track progress, and push yourself and your team to achieve strong outcomes that move the business forward.
* ** Enjoy working across different teams** - Creative, media, operations, legal, finance - and know how to break down barriers to deliver impactful marketing ideas.
* ** You demonstrate that leadership is more than just ticking boxes** - It’s about building trust, inspiring your team, and helping your team grow. You set clear goals, give honest feedback, and help coach your team succeed
* ** Care deeply about your team’s growth**, creating an environment where marketers feel included, supported, and empowered to do their best work. You prioritize hands-on coaching and provide real-time feedback to help each team member learn, develop, and grow together.
* ** Great at connecting with people and communicating clearly**, whether it’s in conversation or in writing. You use these skills to share ideas, build strong relationships, and work comfortably with colleagues at every level of the organization.
* ** Values matter to you**. You bring your real self to work and you live our values - trust, teamwork, and accountability.
* We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program , defined benefit pension plan , an employee share purchase plan, a vacation offering, wellbeing support, and Moment Makers, our social, points-based recognition program.
* Our spaces and technological toolkit will make it simple to bring together…