Senior Project Manager

You’ll feel great about a career with March of Dimes Canada

At March of Dimes Canada,
our collective work matters
. As a leading national charity backed by a history of more than 70 years of impact, we’re dedicated to being Canada’s leading service provider, resource, and advocate, empowering people with disabilities to live and thrive in communities nationwide. Our collective efforts are rooted in our Purpose, Vision, and Mission, which inform how we drive all our work forward.

An inclusive, barrier-free society for people with disabilities.

To be Canada’s leading service provider, resource, and advocate, empowering people with disabilities to live and thrive in communities nationwide.

The Senior Project Manager, 2026 Brand Relaunch will report to the Senior Director, Brand & Digital Marketing to plan, coordinate, and deliver March of Dimes Canada’s most significant brand initiative to date — the internal brand reveal in May 2026 and the national public launch in October 2026. This is a full-time, contract role focused exclusively on the end-to-end management of the brand relaunch.

The Senior Project Manager acts as the central connector across teams, ensuring every workstream—creative, digital, communications, and stakeholder engagement— is delivered seamlessly, on time, and within scope. The role requires exceptional organization, foresight, and resilience—balancing multiple moving parts while anticipating risks and ensuring successful delivery across both the internal and external launch phases. This person will play a pivotal role in helping MODC deliver a campaign that is accessible, inclusive, and authentically rooted in lived experience.

Senior Director, Brand & Digital Marketing;
Senior Managers (Brand & Digital Marketing Q1–Q4 Leads);
Senior Manager, Production & Design; TBWA (Agency of Record);
Digital Agency;
People & Culture;
Philanthropy;
Programs; and Public Affairs.

• May 2026: Internal Brand Reveal & Staff Engagement Campaign
• October 2026: Public National Brand Launch
• Ongoing:
  Partner coordination, content readiness, risk tracking, and post-launch evaluation

• Develop and maintain the brand workback schedule for both the internal and external phases of the 2026 brand relaunch.
• Identify interdependencies and ensure alignment between creative, digital, media, and stakeholder work streams.
• Host and coordinate meetings, approvals, and feedback mechanisms to ensure clarity, alignment, and timely decision‑making across all partners.
• Track milestones, risks, and deliverables; elevate issues proactively to the Senior Director.

• Partner closely with the Senior Director and Executive Leadership Team to translate strategic priorities into detailed project plans and milestone trackers.
• Collaborate with Senior Managers (Brand & Digital Marketing and Production & Design) to synchronize creative development, storytelling, and digital execution.
• Work with internal leads across Brand & Digital Marketing, People & Culture, Programs, and Philanthropy to align timing, messaging, and deliverables.
• Partner with Public Affairs to align brand messaging with national communications strategy and prepare holding statements, FAQs, and escalation frameworks in advance of the public launch.

• Serve as the operational liaison with TBWA, managing creative production timelines, feedback cycles, and approvals.
• Coordinate deliverables with the Digital Agency to align web, email, and paid media executions with campaign milestones.
• Lead coordination with production vendors (video, photography, events, digital) to ensure quality and consistency with MODC’s brand standards.
• Support budget tracking and invoice reconciliation related to the brand relaunch.

• Collaborate with the Senior Director and People & Culture to manage the internal brand launch in May 2026, including communications, staff engagement, and training.
• Track readiness milestones such as brand onboarding, toolkit distribution, and internal events.
• Collect feedback from…