Program Manager, Rewards Program
Job in
Toronto, Ontario, M5A, Canada
Listing for:
BMO
Full Time
position
Listed on 2026-02-14
Job specializations:
Job Description & How to Apply Below
Position: Program Manager, BMO Rewards Program
Job Description
:
Loyalty programs are a major driver of customer engagement with most businesses and are the most important factor customers consider in choosing a credit card. The brand perception, customer experience and overall value of a loyalty program underpin the success or failure of a credit card portfolio.
The BMO Rewards Loyalty Manager is accountable to manage three critical pillars of the BMO Rewards loyalty program.
This role reports to the Senior Manager, BMO Rewards Loyalty Program and has three major elements:
Rewards Catalogue Management and Development Customer Experience New/Changes to BMO Rewards Credit Card Product Offers (shared accountability)
1. Rewards Catalogue Management and Development
The loyalty landscape is evolving very quickly driven by innovation in technology and business models across a range of industries. This role is accountable for ensuring that our BMO Rewards program provides best in class loyalty experiences that drive customer loyalty and financial performance. This accountability includes:
Working with the Senior Manager and key Stakeholders to help develop the strategy and roadmap for the BMO Rewards program based on deep customer insightsOptimizing the rewards catalogue and customer journeyMonitoring rewards fulfillment SLAsContinually finding ways to enhance customer engagement and the loyalty experience through new rewards services/categoriesActively managing reward costs, including planning and forecasting, reward offering and mix, and working closely with the BMO Rewards Customer Engagement Manager to develop marketing activities to drive more profitable customer redemption behaviorWork closely with external program suppliers to drive and implement new / enhanced rewards capabilitiesContinually monitoring the competitive environment and anticipating customer needs2. Customer Experience
Effective management of overall Customer Experience is critical for rewards programs to ensure we are providing the best possible experience to our customers when interacting with the BMO Rewards program, both online or through the rewards call centre. This role is accountable for the Customer Experience, including:
Identify areas of opportunity to improve customer experience (both in online and call centre channels) and work closely with external program suppliers to identify areas of opportunity to improve customer experience (both in online and call centre channels), and work to remove friction points for our customers3. New/Changes to BMO Rewards Credit Card Product Offers
This role also has shared accountability for BMO Rewards Credit Card Product related requests for points earn construct changes and/or new offer/product launches on the BMO Rewards platform
Work with internal and external partners to gather requirements, build/edit, test, secure approvals, launch and monitor BMO Rewards credit card product related offers.Work with internal and external partners to launch/rebrand BMO Rewards credit card products.Knowledge & Experience
Strong track record delivering results in ambiguous and challenging situations5-6 years loyalty program and/or product management experience2-3 years partnership managementP&L accountability and payments experience preferredMinimum undergraduate university degree, an MBA or other post-graduate degree, or equivalent industry related experience preferredSkills
Strategic thinker who can develop and execute near-term and long-term strategies and roadmapsProven ability to build relationships with external partners and colleagues across different business units and groupsProven ability to influence without authority and drive changeAble to think like a customer and design the right customer experienceProven ability to manage multiple facets of a complex business and effectively prioritize most important business levers and initiativesExcellent business acumen and financial, analytic, and business casing skillsVery strong communication skills (oral and written) with ability to frame and effectively communicate complex problemsExcellent problem-solving skillsTeam-oriented, collaborative, and flexibleStrong time management and project…
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