Director, Loyalty & Partnerships Marketing
Job in
Toronto, Ontario, M5A, Canada
Listing for:
Scotiabank
Full Time
position
Listed on 2026-02-16
Job specializations:
-
Management
Business Management, Client Relationship Manager, Business Administration
-
Marketing / Advertising / PR
Client Relationship Manager, Business Administration
Job Description & How to Apply Below
Is this role right for you?
In this role, you will be involved in:
Marketing Planning:
In coordination with Business partners (Loyalty & Partnerships), Canadian Banking Marketing and Global Sponsorships, defines marketing objectives to set and refine annual and quarterly marketing plans in support of business growth targets and in alignment with contractual obligations related to partnership and sponsorship agreementsDesigns, implements, and manages client acquisition, client loyalty and retention programs to increase repeat purchase and customer lifetime valueAnalyzes customer data to identify loyalty drivers, inform loyalty strategy and audience segmentation and optimize marketing programmingCollaborates with product and key business partners to align loyalty and partnership activities with broader marketing strategyDevelops joint marketing campaigns and cross-promotions with partners that align to business objectivesManages partner relationship, budgets, and deliverables to ensure mutual successMeasures partnership and sponsorship performance using KPIs such as consideration, acquisition, engagement, and conversions with regular reporting to key stakeholders and leadership teams.Collaborates with Loyalty & Partnerships, Global sponsorships and Canadian Banking Marketing teams to set annual budgets to support the development and delivery of customer/client engagement marketing programs in support of business strategy and goals.Incorporates in plans and briefs a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.Campaign Management and Delivery Leadership:
Operating in a Pod structure, collaborates with key stakeholders to establish efficient workflows that ensure clarity of roles and accountability for team members, speed to market, and delivery of high-quality outputs. Leads development and deployment of creative assets, agnostic of media channel and across all touchpoints, acting as Marketing pod’s main point of contact for creative and media agencies.Accountable for building a high-performance culture that is centered on effective collaboration with business partners and Marketing stakeholders to build performance-oriented campaign plan summaries, debriefs and enhancements.Champions proper usage of the Scotiabank brand in Canada, in full compliance with global brand guidelines and Scotiabank’s visual identity continuum.Talent leadership:
Leads and drives a customer focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems and knowledge.Champions a high-performance environment and demonstrates a commitment to Scotiabank’s values: accountability, passion, integrity and respect. Delivers results in accordance with Scotiabank behavioural competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits. Communicates and models the Bank’s risk culture and risk appetite statement throughout their teams.Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas in accordance with Scotiabank’s Values, its Code of Conduct, and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk.Builds a high-performance environment and implements a people strategy that attracts, retains, develops, and motivates their team by fostering an inclusive work environment. Uses a coaching mindset and behaviors; communicating vison/values/business strategy; and managing succession and development planning for the team.Reporting Relationships
Primary Manager / Dual reporting:
VP, Canadian Retail Banking and Squad MarketingVP, Global SponsorshipsDirect Reports
: 6
Dimensions
Up to 8 FTEs (to scale up)Multi-mill…
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