Director of Sales & RevOps

Job Title

Director of Sales & Rev Ops – Brodie Rec. League™

Type: Full-Time | Permanent
Location: Toronto, ON
Salary: $100,000 – $150,000 CAD annually
Reports to: COO

50,000+ athletes. 22+ locations. Millions of views.

Brodie League is more than a basketball league—it’s a community. As one of North America’s fastest-growing sports brands, Brodie League is redefining adult recreational basketball by delivering an elevated, professional-quality experience rooted in culture, competition, and community. Our mission is to make every league night the best night of the week for our athletes.

The Director of Sales & Rev Ops is a key driver of Brodie League’s athlete growth and revenue expansion.

This is a high-performance leadership role for a builder who can create systems, scale people, and turn frontline staff into an elite, customer-obsessed sales force. You will own athlete growth across all Brodie League locations, increasing registrations, improving retention, driving add-on revenue, and unlocking new growth opportunities.

This role sits at the intersection of sales, customer experience, community, and operations.

Your mission: build a service-driven sales engine across North America powered by Brodie culture and flawless frontline execution.

• Own sales strategy and revenue targets across all Brodie League locations
• Build frameworks to increase athlete registrations, retention, referrals, and waitlist conversions
• Develop and test pricing strategies, add-ons, upsells, and new revenue streams
• Partner with Marketing to improve lead-to-registration conversion
• Analyze athlete behavior to identify growth opportunities

• Build systems that increase returning athletes season-over-season
• Create customer service scripts that turn staff into confident sellers
• Implement follow-up processes, customer life cycles, and retention workflows
• Coach staff to build relationships and deliver standout athlete experiences
• Integrate sales moments into game-night flow

• Develop Brodie League’s sales playbook used by League Managers and frontline staff
• Design training programs, workshops, and role-playing sessions
• Build dashboards and performance targets by location
• Review results weekly with District Managers and League Managers
• Establish standards for outreach, follow-ups, and closing techniques

• Track KPIs including signups, retention, referrals, and conversion rates
• Build dashboards showing performance by location, staff member, and season
• Identify bottlenecks and implement improvements
• Present weekly and monthly sales performance reports to leadership

• 7+ years of sales leadership experience, ideally in consumer, sports, retail, or multi-location environments
• Proven ability to build and scale high-performance sales teams
• Experience creating systems, scripts, playbooks, and repeatable processes
• Strong understanding of customer psychology and service-driven selling
• Highly analytical and comfortable working with funnels and conversion metrics
• Strong coaching and communication skills
• Entrepreneurial builder mindset with comfort in fast-paced environments
• 5 days in office at our Toronto HQ - Brodie League has thrived due to a culture of collaboration and teamwork in office

The expected annual compensation range for this role is between $100,000 and $150,000 CAD. Compensation is based on skills, experience, qualifications, internal equity, and business needs. The compensation range may be adjusted in the future.

• Comprehensive health and wellness plan
• Access to a yearly Brodie takeover of the Toronto Raptors court
• Significant growth and mentorship opportunities
• Professional development budget
• League membership and free play across 22+ markets

Details regarding our full benefits package will be provided during the interview process.

Artificial intelligence may be used in the recruitment and selection process, including to screen, assess, or evaluate applicants.

We know through experience that different ideas, perspectives, and backgrounds foster stronger and more creative work. We strive to create workplaces that reflect the communities we serve and where everyone feels empowered to bring their full, authentic selves to work.