VP, Product, Platforms and Program Management

For over 50 years, Life Labs has been Canada’s leading provider of laboratory diagnostic information and digital health connectivity systems, enabling patients and healthcare practitioners to diagnose, treat, monitor and prevent disease. We are passionate about empowering healthier Canadians through accessible, accurate, and innovative diagnostic services.

We are committed innovators, operating Canada's first commercial genetics lab, and the country's largest online patient portal, with more than 8 million Canadians receiving their results online. More than 112 million laboratory tests come through Life Labs’ laboratories annually, and our team of more than 6,000 passionate, caring, and diverse professionals works together as one to provide high quality testing and results that Canadians can trust.

We know that behind every lab requisition, sample being tested, or investment in technology is an individual and their family counting on us. At Life Labs, you can make a meaningful impact on Canadians’ lives every day.

Location:

BC or ON

Hybrid: 3 days in the office and 2 days flex

The Vice President, Product, Platforms & Program Management sets the enterprise direction for Life Labs’ diagnostic product portfolio, digital platform ecosystem, and program development model. This executive translates diagnostic innovation and market opportunities into scalable offerings, differentiated customer experiences, and sustainable growth across government and commercial markets. Reporting to the Chief Market and Partnerships Officer for Life Labs, the role leads a multi‑disciplinary function responsible for product management, diagnostic program development, solutions incubation, and digital experience, ensuring seamless progression from concept to launch and transition into operational ownership.

• Define the strategic direction for the diagnostic test portfolio and related service offerings.
• Lead the evolution of Life Labs’ product and program management model to support growth, scalability, and agility.
• Establish portfolio strategies, value propositions and pricing/packaging frameworks aligned to customer segments.
• Own long‑range planning and prioritization across products, programs, and platforms.
• Oversee the transition of Advanced Diagnostics into a scalable generalist product management structure.

• Define the enterprise approach for designing, launching, and scaling large‑scale diagnostic programs for government and commercial markets.
• Ensure repeatable frameworks, governance, and leadership discipline for moving validated opportunities into scalable programs.
• Oversee incubation of new diagnostic solutions aligned to strategic priorities and market needs.
• Drive commercialization readiness and ensure smooth transition of mature programs into Operations.

• Set the strategic roadmap for digital sales and service platforms (patient portals, e‑commerce, B2B ordering, ).
• Lead modernization of the digital ecosystem to improve customer experience and support future growth.
• Sponsor enterprise customer journey and UX strategy across patients, clients, and partners.
• Provide executive oversight for Salesforce strategy and governance.
• Ensure digital platforms meet contractual, regulatory, and government requirements.

• Establish operating models, governance structures, and decision‑making frameworks for products, programs, platforms, and incubation.
• Define accountability, success measures, and performance expectations for functional leaders.
• Oversee portfolio performance management, risk mitigation, and continuous improvement.
• Ensure effective integration and handoff between innovation, product, program, digital, and Operations teams.
• Create organizational clarity around what is owned centrally within the function versus by partner functions.

• Build and lead a high‑performing leadership team across product, program, platform, customer experience, and incubation functions.
• Develop and implement a…