Associate Director for Direct-to-Consumer Growth

Drive strategic growth at EQ Bank as the Associate Director for Direct-to-Consumer. Oversee innovative marketing and sales strategies to enhance customer experience in a hybrid work environment.

Reporting directly to the VP, Decumulation, you will lead the D2C channel for reverse mortgages. This role encompasses marketing, acquisition, and customer retention, ensuring operational excellence through collaboration with cross-functional teams. Your leadership will connect marketing, product, and technology, focusing on growth metrics like conversion and customer lifetime value.

Key Responsibilities:

• Define and execute D2C growth strategies and P&L objectives

• Optimize lead generation and sales funnel processes

• Build tools for efficient D2C funnel execution

• Champion digital transformation with new technologies

• Lead and develop a high-performing cross-functional team

Requirements:

• Bachelor's degree in Business, Marketing, or related field

• 10+ years in direct-to-consumer leadership roles

• Proven experience in scaling high-performing sales organizations

• Strong analytical and financial acumen

• Excellent communication and leadership skills

Transform the banking experience for Canadians by leveraging your strategic and leadership capabilities in this pivotal role.
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