Executive Director

The Executive Director leads and advances the organization's mission through the delivery of strategic and operational management, membership services, communications and marketing, events and programs, fund development, financial management, industry engagement, and administration responsibilities.

This role reports to the CAWIC President and the Board of Directors. The key responsibilities of this role are:

• Work with the CAWIC Board to set organizational priorities and long-term objectives. Define and implement the association's strategic plan in alignment with its mission.
• Develop and track the organization's key performance metrics to assess CAWIC's delivery of its strategic and operating plans.
• Develop CAWIC positions on key issues based on direction and approval by the Board.
• Oversee the day-to-day operations of the association.

• Manage and deliver on members' needs through timely response and customer service. Oversee all areas of membership services, including pitching, invoicing, and renewals.
• Build and maintain relationships with members. Expand engagement with members to enhance the value received.
• Manage the association's database, including data management and data segmentation. Ensure member contact information is updated and lists are maintained.
• Develop and execute membership retention and recruitment strategies.
• Undertake membership research on satisfaction, industry issues, and events, as required.

• Define and implement opportunities to raise the awareness of CAWIC with the industry, public, government, and media.
• Implement social media, website, and emarketing content in collaboration with CAWIC committees. Monitor social media accounts regularly and publish social media content.
• Maintain and update content on the CAWIC website.
• Manage the implementation of the association's newsletter, including content collection, development, layout, and distribution.
• Implement CAWIC's magazine, including editorial outline, content development, volunteer engagement and participation, and distribution.
• Develop and maintain an inventory of collaterals and promotional materials. Manage and adhere to CAWIC's brand requirements.
• Maintain association's positive image through ongoing media relationship management and proactive and reactive outreach.
• Assist in internal communications to support and engage volunteers across the country.

• Responsible for conference planning, coordination, and management.
• Responsible for comprehensively communicating and managing the event planning with venues and vendors.
• Development and implementation of the marketing communications plan to support the annual delivery of CAWIC's conference.
• Work with the Conference Committee to build and execute the conference program.
• Meet sales targets for registration, sponsorship, and exhibitors.
• Ensure conference reflects the needs of the membership.
• In partnership with the Events and Programs Committee, support CAWIC's signature events as required.
• Coordinate the association's participation in key events and trade shows.
• In partnership with the Programs Committee, design and implement programs and initiatives that align with the association's mission and meet the needs of its members.
• Manage CAWIC's Speakers Bureau and respond to and manage the requests for speakers to participate in external events.
• Develop and submit proposals for foundations, government grants, and organizations to expand CAWIC's revenue streams.
• Support the Treasurer in overseeing the association's finances, including budgeting, financial reporting, and ensuring fiscal responsibility.
• Drive revenue growth and profitability through effective financial planning, expenditure management, forecasting, and budgeting.
• Support the Treasurer in providing the Board with ongoing financial tracking and insights. Ensure tracking and timely payment of all vendors.

• Develop partnerships with key associations and industry organizations.
• Represent CAWIC with members and industry at key events.
• Advocate for the interests of the association's members and the industry it represents through ongoing outreach with federal, provincial/territorial, and local governments.

• Support the CAWIC Board in developing governance policies and procedures. Maintain policies and procedures by ensuring they are properly documented, current, and adhered to.
• In collaboration with the Board, ensure the association operates in compliance with relevant laws, regulations, and industry standards.
• Provide timely, organizational updates to the Board and support the ongoing internal communications and collaboration amongst the Board and its Committees.
• Define the organization's staffing requirements, and recruit, manage, and lead the CAWIC team.