Senior Manager, Client Engagement

Our Company

Brand Active specializes in the financial analysis, strategy,and logistics of rebrand implementation. Since 1998, we’ve helped many of the world’s most valuable brands plan, budget, and implement brand change—optimizing spend, improving efficiency, and reducing complexity along the way.

Our work combines industry-leading analytics with a proven methodology to help clients make smarter decisions, save time and money, and get more value from their brand investments—whether they’re navigating a major rebrand or managing their brand day to day. You can explore examples of our work in case studies.

At Brand Active, we’re committed to building an inclusive, supportive workplace where people can do their best work and grow together. We strive to set the global standard for excellence in our industry while fostering a culture rooted in trust,agility, andgrowth—guided by our North Star: great people, doing great work, and having a great time doing it.

Reporting to a Director, the Senior Manager serves as the project lead and is accountable for strategic planning, project formulation/scoping, scenario planning, cost estimating and relationship management that supports the conversion of the client’s branded assets to a new identity/logo. The Senior Manager then oversees the project as it moves into subsequent implementation and roll‑out phases while ensuring that the client’s needs are met.

To fulfill these responsibilities, the Senior Manager typically works directly with clients at senior levels of the organization including the C‑suite.

• Consulting with clients about all elements for project scope and delivery, providing a high-level of expertise and instilling confidence in the client
• Work with the client and Brand Active’s team to define the scope of brand transition across all branded asset categories (e.g. signage, s, website, etc.)
• Develop several high-level scenarios to achieve brand launch and completion objectives using cost, time, quality, and impact as the key variables
• Provide senior leadership and their Board the information they need to make fiscally responsible brand decisions
• Establish high-level transition strategies by branded asset category with priority given to those categories which are required for brand launch and have longer lead times
• Formulate and comprehend overall implementation financials and to evaluate the implications of alternative strategy approaches on these financials at a macro and micro level
• Develop cost estimates based on developed transition strategies
• Define the high-level processes required to support an efficient implementation process
• Create a high-level project communications plan to ensure engagement of all project constituents
• Define the project organization required to execute the brand transition in a way that ensures achievement of client goals and desired outcomes

• Lead the project team, allocating and utilizing resources in an efficient manner and maintaining a co‑operative, motivated and successful team
• Communicate project status regularly (e.g. using dashboard reports) and elevate issues to stakeholders, sponsor(s), and senior leadership as required
• Manage project deliverables in line with approved project plans
• Manage or coordinate partners and work groups engaged in project delivery
• Reviews and assists with the creation of statements of work and change orders to extend or change the project
• Lead internal projects and client‑facing (or conference call) meetings
• Develop and maintain detailed project plans (following PMI methodologies)
• Record, track and manage project issues and risks, escalating concerns when necessary
• Manage project scope and change control
• Monitor project progress and performance
• Monitor the project budget
• Create and present deliverables, and facilitate approval of recommendations

• Lead and coach team members by providing individualized feedback and development opportunities that foster career progression.
• Manage team performance by addressing concerns proactively, conducting annual reviews, annual development meetings and offering…