Interim Head of Marketing & Revenue Management

Interim Head of Marketing & Revenue Management

Reports To:

CEO

Location:

Downtown Toronto, ON (on-site)

Our client, a consumer-focused Canadian company, is seeking an Interim Head of Marketing and Revenue Management to lead the marketing group and a variety of commercial functions during a time of change and critical period of growth. A key member of the senior leadership team, the interim executive will conduct a full assessment of the existing marketing and product teams and recommend improvements in programs and processes to drive overall sales and maximize profitability.

• Conduct a full review and evaluation of the entire marketing and product functions, develop a plan to elevate the functions begin to implement improvements;
• Develop a broad spectrum of marketing strategies to drive growth, market share, profitability and customer experience.
• Oversee and optimize the digital marketing strategy to drive and customer acquisition across Canada;
• Drive SEO, content marketing, and product storytelling to inspire and convert shoppers;
• Lead media strategy (search, social, retargeting) and maximize campaign ROI;
• Develop, monitor and manage within annual operating budgets;
• Partner with sales, operations and creative teams to deliver a seamless and engaging customer journey;
• Develop and improve product value propositions, generate leads, identify expansion opportunities, expand product lines and create pricing strategies to improve profitability;
• Monitor KPIs and analytics to continuously optimize performance and drive decision-making
• Provide leadership, coaching and mentorship to the marketing team;

• Significant marketing leadership experience within a consumer-focused sector;
• Broad range of commercial experience including product management as well as strong financial acumen;
• Proven track record driving sales growth;
• Deep understanding of consumer behavior and product discovery;
• Proficient in marketing technologies and platforms;
• Strong leadership, collaboration, and communication skills;

Lee Hecht Harrison Knightsbridge Corp. is committed to providing equitable treatment and accommodation to ensure a barrier-free recruitment process. In accordance with the Ontario Human Rights Code, Accessibility for Ontarians with Disabilities Act and our AODA policy, a request for accommodation will be accepted as part of the hiring process. If you require accommodation to apply or if selected to participate in an assessment process, please provide your accommodation needs in advance to the Recruitment Lead for this opportunity.

We thank all interested candidates in advance; however, only individuals selected for interviews will be contacted.