Manager, Growth Marketing

Job Purpose

The Manager, Growth Marketing is accountable for leading the new prospect acquisition portfolio for Hearing Life Canada, with responsibility for delivering appointment growth, improving acquisition efficiency, and strengthening full-funnel performance across paid media, traditional media, direct mail, affiliates, partnerships, local activation, and other new prospect lead generation channels.

Reporting to the Director, Customer Acquisition & Retention, this role translates national business targets into actionable acquisition strategies, channel plans, campaign priorities, budget pacing, and investment recommendations. The Manager is responsible for ensuring acquisition activity is commercially aligned, insight-led, regionally prioritized, operationally executable, and measured against clear business outcomes.

The role provides leadership across acquisition planning, campaign governance, performance management, budget pacing, agency and vendor management, and team development. It also plays a key role in cross‑functional alignment with Brand, Sales, the National Appointment Centre, Clinics, Analytics, Finance, Web/CRM, and Global Marketing to ensure acquisition programs support clinic capacity, revenue objectives, and customer journey expectations.

This role leads a team and is expected to build a disciplined, accountable, and performance‑oriented acquisition function that can scale demand generation while improving quality, efficiency, and predictability.

• Success in this role is measured by the ability to lead a high‑performing new prospect acquisition portfolio that delivers appointment growth, improves funnel quality, supports revenue outcomes, and strengthens marketing efficiency.
• The Manager is accountable for developing acquisition strategies, channel plans, campaign priorities, and investment recommendations that support national targets, regional clinic capacity, and business priorities.
• The role is expected to strengthen acquisition governance by establishing clear planning rhythms, campaign standards, performance reviews, budget tracking, optimization processes, and post‑campaign learning routines.
• Success also includes improving visibility and accountability across the acquisition funnel, including created appointments, scheduled appointments, completed appointments, aidable loss rate, cost per appointment, conversion, ROMI, and budget pacing.
• Cross‑functional success is demonstrated through the ability to influence Brand, Sales, NAC, Clinics, Finance, Analytics, agencies, vendors, Web/CRM, and Global Marketing to align acquisition activity with business needs and operational realities.
• People leadership success is demonstrated through clear role clarity, strong coaching, improved team capability, high‑quality execution, and a culture of ownership, accountability, and continuous improvement.

• Lead and develop a customer acquisition team responsible for campaign execution, channel coordination, performance reporting, and optimization support.
• Set clear accountabilities, priorities, KPIs, workflows, and operating rhythms that enable strong execution and measurable outcomes.
• Coach team members to improve strategic thinking, campaign planning, analytical capability, stakeholder management, and ownership of deliverables.
• Build team capability by creating structured ways of working, documentation standards, reporting expectations, and performance review routines.
• Review team deliverables for accuracy, quality, insight, business relevance, and executive readiness.
• Foster a team culture grounded in accountability, collaboration, pace, continuous improvement, and high standards.

• Lead the new prospect acquisition portfolio, ensuring acquisition strategies and channel plans support appointment growth, funnel quality, clinic capacity, and revenue objectives.
• Translate annual, quarterly, and monthly business targets into clear acquisition strategies, campaign priorities, channel plans, regional investment recommendations, and performance actions.
• Own acquisition performance across paid media, traditional…