Senior Manager, Annual Campaigns and Development Operations
Position Title:
Senior Manager, Annual Campaigns & Development Operations
Location:
Toronto - Hybrid 3 days / week in office
Salary: $95,000-$102,000/ year
OverviewReporting directly to the Chief Development Officer (CDO), the hands-on Senior Manager, Annual Campaigns & Development Operations, will increase annual funds, develop and execute the Annual Campaign, manage appeals, oversee and create efficiencies in development system tools, and operationally prepare the development department for future growth.
Our visionary organization is ready for the next stage of its evolution as one of Canada’s leading mental health facilities for young adults, raising $4-5M+ annually to sustain our vision, mission and innovative program model. This multi-faceted role is ideal for a leader interested in bringing their expertise to a smaller organization with a big future. You will bring fresh ideas, enthusiasm and innovation to an agency ready to take its Annual and other fundraising programs to the next level.
PositionThe successful candidate will develop and lead all Annual Campaign fundraising activities for gifts, driving the acquisition and managing the stewardship of monthly donors. Reporting to the Chief Development Officer (CDO), This Senior management role will help supervise and grow the Annual Campaign Team, overseeing development officer(s), student placements, and the Mid-Level Giving Officer. You will serve as the team lead interfacing with and overseeing the Design & Digital Media team, which will support the department's marketing outreach efforts.
You will mentor and/or collaborate with all members of the development team. You will collaborate with the other departments and oversee contracted support as needed. Operationally, this role ensures that quality standards are adhered to for all fundraising activities, including oversight and direction of general administration, stewardship tracking, moves management, budgeting for the Annual Campaign, gift processing, oversight of the CRM database, its manual and its reports, and oversight of licensed tools for development support.
Annual Campaign Fundraising & Donor Engagement (55%)
- Develop and execute Annual fundraising strategies and achieve Annual revenue targets across direct mail, digital, monthly, mid-level, legacy, and tribute giving.
- Manage and steward a portfolio of 400+ annual donors, with a focus on retention and increased giving, and with the support of direct reports.
- Lead direct mail and digital campaigns, including donor acquisition, retention, renewal, and moves management.
- Oversee donor thanking and mass-personalization strategies, including the use of automation tools.
- Monitor campaign performance, analyze trends, and recommend strategies to improve results; provide regular reporting to the CDO.
- .Develop and manage an integrated communications calendar aligned with fundraising, stewardship, events, and donor engagement.
- Manage departmental donor lists and oversee fundraising content and presence across the website, social media, and third-party fundraising platforms.
- Oversee the ongoing maintenance of the department’s website and presence on social media accounts and Comms content as fulfilled by the Design & Digital Communications Team
- Working with Development Officers, manage and update our presence on third-party fundraising platforms, i.e. Canada Helps, Race Roster, Pay Pal Giving Fund, Benevity, etc.
- Lead database administration and provide database training and support. to other team members as required.
- Track and import gift agreements and support finance with audit requests.
- Develop fundraising…
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