Brand and Product Marketing Manager

Join to apply for the Brand and Product Marketing Manager role at UNIQLO

Join to apply for the Brand and Product Marketing Manager role at UNIQLO

Job Title:
Brand and Product Marketing Manager

Location(s):
Downtown Toronto (presence at the office 5 days a week is preferred, this position requires 20% travel to store locations)

Reporting to:
Marketing Director

Brand and Product Marketing Manager

Be the Strategic Marketing Leader to bring UNIQLO to the next level

Are you driven by the power of great brands and exceptional products? Do you thrive on bringing innovative, high-quality apparel to life for a diverse audience? Uniqlo Canada is seeking a visionary and results-oriented Brand Product Marketing Manager to lead our mission of making Life Wear accessible and beloved across Canada. You will own the end-to-end marketing strategy for key product categories and seasonal campaigns, translating our global brand vision into compelling local narratives that resonate deeply with Canadian consumers.

UNIQLO is a global apparel retailer committed to changing the world through the power of clothing. As part of Fast Retailing—one of the world’s largest retail groups—we’re known for Life Wear: high-quality, functional, affordable clothing designed for everyone, everywhere. With more than 2,500 stores worldwide, almost 30 stores in Canada, and strong growth ambitions in the Canadian market, UNIQLO offers a unique opportunity to lead, influence, and grow with a forward-thinking, performance-driven organization.

Position Overview:

This role within the Product Marketing team is responsible for establishing the Uniqlo brand in Canada through communication of our brand values and iconic products. In this role, the individual must collaborate with Global Marketing at our Headquarters in Japan on marketing planning, creative development and local adaptation for specific product categories. They will also be accountable for the creation of the product specific Canada region marketing plan and localized execution.

The Marketing Manager will report to the Product Marketing Team Director. They will interface with various teams including Global Marketing, Merchandising, Visual Merchandisers, PR, E-Commerce, Digital Marketing and In-store Marketing.

Key Responsibilities:

• Develop and execute product marketing strategies and plans on an annual/seasonal basis
• Collaborate with Global Marketing to provide input on creative briefs for seasonal product campaign development
• Provide direction and guidance on product shoot list and in-store asset creation
• Lead product/project planning and execution in collaboration with other departments
• Establish understanding of Uniqlo Lifewear with breakthrough communication that elevates the brand and supports the key brand attributes through product marketing communication
• Ensure optimized product marketing communication for the US consumer for all product marketing materials
• Manage agency relationships and conduct briefings for marketing plan development and execution
• Plan and execute in-store and in-market product marketing events
• Conduct business analyses and post marketing campaign reviews
• Support the training and development of junior and new marketing team members
• Other related duties to be assigned by direct supervisor

Who you are:

• Bachelor Degree in Marketing, Business, Communications or related field
• Minimum 5 years’ experience working in the marketing/product marketing and/or communications preferably within retail, fashion, apparel, consumer goods, or a fast-paced agency environment
• Managerial and leadership experience to lead a team
• Experience in working for product marketing/communications
• Proven ability to develop insightful marketing strategies and flawlessly execute integrated campaigns from concept to analysis
• A genuine interest in apparel, design, and innovation. Ability to translate product features into compelling consumer benefits
• Exceptional written and verbal communication skills. Ability to craft clear, persuasive, and on-brand narratives
• Deep empathy for the Canadian consumer and a data-driven approach to understand their needs and behaviors
• Thrives in cross-functional teams and can influence…